5 Content Marketing Ideas For Ecommerce Brands

Marketing has been evolving along with the internet over the past few decades. Today, it is far more personal. Marketing is all about finding what customers want and giving it to them—particularly in ecommerce.

A good ecommerce vendor understands marketing is more than just putting products on a page in hopes of making a sale. This is where content marketing comes into play. Crafting content that lures and engages potential customers and loyal shoppers also improved search engine visibility, generates more opportunities for social media promotion and enhances credibility.

Below are five content marketing ideas for your ecommerce brand.

1. Craft DIY Articles & Tutorials

Does your e-store sell kitchenwares? How about fashion accessories or sports memorabilia? Each of these product offerings lends itself to a trove of content marketing topics. For instance, you could publish a blog discussing different baking recipes for your kitchen-focused website. Or maybe you can blog about the best fashion accessories for a job interview, or how to catch a pop fly into the outfield.

These are simple ways to demonstrate the usefulness of your products and how they can actually benefit people’s lives. There’s no shortage of ideas here. All you have to do is put on your thinking cap.

2. Leverage Serial Content

Then again, it can be tough to come up with a blog topic every week; much less two or three for more active websites. This is why marketers say, “the content beast is always hungry.”

If you are having trouble coming up with one-off ideas, switch to a serial content strategy. This means coming up with something you can talk about and build upon week after week. For instance, if you sell hula-hoops, you could post video tutorials each week discussing various tricks and talents.

3. Post Troubleshooting Guides

Another idea is to anticipate customer questions and answer them in your blog. No, we aren’t saying you should write a blog post about your return policy. That is more appropriate for your FAQ page. Instead we are talking about troubleshooting guides that will help your buyers get the most out of their products.

For example, if you sell hair dye products, you might want to post a guide about keeping hair brighter for longer by only taking cold showers or avoiding certain types of shampoo. If you sell wooden cutting boards, you can discuss how to sand them to make them last longer. Give yourself some credit. You know your products better than anyone else. You might as well talk about them online.

4. Remember Holidays & Celebrations

It’s easy to stay on top of content when you plan it at the beginning of each month. Figure out the number of articles you’ll post each week and which topics you want to cover. Keep holidays and celebrations your audience might be planning for in mind. If you sell sports memorabilia, definitely blog about the Super Bowl and World Series. If you sell customized beer mugs and wine glasses, promote DIY cocktails during New Year’s, the Fourth of July, or Halloween.

Similarly, you can swap the design of your website to match the holiday or season you are promoting. If your website provider doesn’t allow for quick template changes, you might want to look into an enterprise ecommerce platform comparison.

5. Invite Guest Bloggers

Last but not least, you can use your blog to make friends online. Reach out to your partners, customers, influencers or suppliers to write guest blog posts. This will help you stay ahead of your content needs, while widening the scope of your content.

These five content marketing ideas for ecommerce brands will help you keep your name in front of interested customers, while also establishing you as an authority in your area of business.