Benefits Of Cloud Computing In Ecommerce

Introduction of technology has changed the face of business operations and practices for revenue generation. Technology reduces the time of executing processes collectively with greater level of accuracy in a cost efficient manner.

Network technology is a further advancement in the context of business operations which allows the communication between two or more physically separated machines. With improving innovations, this concept was reframed at a new level with cloud computing. This technology strengthens the business with more efficient and adaptive approach for effective communication.

Using the improved version of networks i.e. cloud in the retail model of business has resulted into a new branch of commerce called as E-commerce. Cloud computing has proven to be a beneficiary fusion for e-commerce platforms due to the following advantages:

• Cost-effectiveness: Cloud-based initiatives are more cost-effective for e-commerce retailers since cloud vendors undertake all the installation, translation and maintenance activities for the business. Since a cloud vendor specifically dedicates the activities for a number of clients, the overall cost is distributed among them and hence is more cost-effective for the retailers.
• Speed of operations: Rolling out an e-commerce platform using cloud platforms is more paced because of already installed IT infrastructure required for hosting the application. It also speeds up the execution time of various modules of the application and is more efficient.
• Scalability: Cloud computing platforms provide the ease of scaling up or down, the resource utilization and requirement for any platform. This helps to manage the expenditure of hosting and maintaining the platform for the retailers. Moreover, scalability contributes in optimizing the load time of the application with the traffic so cloud service is again more economic for the retailer.
• Security: With the introduction of various standards drafted by various organizations like ISO for cloud vendors, threats for information loss or network intrusion has been checked effectively. Vendors following the standards are only allowed to provide such service and improved customer knowledge about the concept also contributes to choosing only those vendors which are certified by such organizations.

Resource pooling helps the retailers to form a club with other retailers, on a mutual agreement in order to share the cost of operating and deploying the service and efficiently utilize the service and resources in a more economic fashion.

In case, if a retailer feels that it needs a private space for conducting its operational practice due to the presence of confidential data, Private cloud is the solution which vendors provide to retailers. A private service with dedicated resources is rented to retailers, which they can configure and deploy by themselves with absolute authority. Retailers are allowed to the alter scope of service on their own without any interference of the vendor by intimating the vendor for such changes.

Different types of services are available on cloud, making it easier for the retailer to choose a part of it or a whole package for its use and purpose. They can select some software as a service or they can even choose specific hardware needed for their platform as a service or moreover, they can deploy a hosting platform as a service while keeping different softwares of their own and simply host them on the platform.