How To Optimize For Real-Time Search?

Real-Time is the new buzzword in the Search Industry. With the tremendous increase of social media and Google's adoption of updates from Twitter & Facebook, real time search has become an integral part of the overall search engine optimization strategy of a website.

In fact, real-time search is almost imperative for companies that want to react quickly to what people are saying about them and anything that concerns them about the industry. This includes big brand names who want to protect their online reputation,

By keeping up to date with current industry trends and tracing the latest events and happenings, businesses can steer ahead of the competition and clinch the top spots of the search engine results. Digital marketing is increasingly becoming user-led and therefore, if businesses want to leverage the advantage of this movement, it is important that they adapt to the changing online behaviors and formulate SEO strategies that make them appear optimally on real time search results as well.

Here are some tips to get your started with...

Use the Right & Relevant Words

First, identify the key search terms, trends and key words that are relevant to you company and business. Instead of thinking like a business-owner, think like your audience i.e. what words they might be using to search for your products or services. Then, include these key terms in your website content, be it the content on your web pages, your blog or any articles that you might be writing. This way, search engine spiders will be more likely to pick up your business which will eventually push up your listing in search engine results pages.

Keep a Tab on your Online Reputation

Real-time search is a great way to monitor your online reputation and keep track of what people are saying about your brand, products and services. Real-time search enables you to see the most up to date posts that people have written about your company and business on social media platforms like Twitter and Facebook. When you have a track of what is being said about you, you can tackle any negative feedback and comments in a transparent and more personable manner. This not only minimizes the damage but also put forward a positive impression on the audiences as a company who values its customers and addresses all their concerns.

Steer Ahead of Competition

As much as you need to research about your own business, you also need to keep an eye on your rivals in the business environment. Identify your main competitors and study their mode of marketing on social media websites. Optimizing for real-time search can earn you a variety of advantages such as increased brand awareness, more responsiveness to consumer feedback and an opportunity to inform them about new product launches and create anticipation in the market.

Invite More Reviews

Real-time search is a great way to generate positive reviews about your company and its products and services. Peer-to-peer influence has significant benefits in the business world. So make sure you handle any sort of negative media coverage and promote the positive things that are said about you. This can go on to have significant influence in the purchasing choice online.