GoDaddy.com Gets Customers onto the Video Podcasting Stage

HostReview.com
Thursday, September 7, 2006; 02:57 AM

GoDaddy.com® customers, who rely upon its Quick Podcast service to provide audio programs to their fans, now have the convenience and flexibility to host their videocasts online. MPEG-4, the global media standard, provides professional quality audio and video streams delivered over a range of bandwidths and accessible from broadband and mobile devices.

Go Daddy customers can realize the benefits of H.264 video compression technology when hosting their videocasts (vlogs, etc). After uploading the media file, the video appears in QuickTime® and can be played online, syndicated to iTunes®, and downloaded to PCs and portable media players. By uploading data in the MPEG-4 format, less storage space is needed than is typically required for a similar quality file. This means that by using smaller files requiring less bandwidth, a larger catalogue of podcasts/programs can be made available by Go Daddy customers to their subscribers. With Quick Podcast, Go Daddy customers can host and publish video and audio podcasts on an easyto-use platform starting at $4.99 per month.

Podcasting is alluring because of its ability to reach niche audiences by providing content not always available through traditional media and because it offers on-demand access and portability. According to a recent Nielson/NetRatings report, podcasting is experiencing explosive growth. Nearly 7 percent of the U.S. online population (or 9.2 million Web users) have recently downloaded an audio or video podcast, outpacing those who publish blogs (4.8 percent) or date online (3.9 percent).

“Getting our customers onto the podcasting stage easily and with the best available technology is our goal,” said Bob Parsons, CEO and founder of The Go Daddy Group, Inc. “I’ve been podcasting for more than a year and it has enabled us to reach a wider audience in an entertaining and exciting format.”

For more information about GoDaddy.com’s Quick Podcast, visit:
http://www.godaddy.com/gdshop/pod/landing.asp Listen to Bob Parsons’ Life Online™ radio show live every Wednesday at (www.lifeonline.com)

About The Go Daddy Group, Inc.
Go Daddy® is a leading provider of services that enable individuals and businesses to establish, maintain and evolve an online presence. Go Daddy provides a variety of domain name registration and Web site hosting services, as well as a broad array of on-demand services. The Go Daddy Group is the world's No. 1 domain name registrar and has more than 15 million domain names under management. Go Daddy is also North America's largest shared Web site hosting provider. During the final six months of 2005, The Go Daddy Group registered approximately one-third of all domain names registered in the top five generic top-level domains, or gTLDs, including .com, .net, .org, .biz and .info.