Web 2.0: Marketing Success is Based on Content Partnerships

At the last weeks conference in San Francisco called "Web 2.0", Jeff Bezos, boss of e-commerce firm Amazon, described Web 2.0 as a way to make the web more useable for computers rather than people. The future is around tools and programs that re-work the information collected by firms like Amazon that will help create new services and businesses.

"Businesses Not Ready for Web 2.0, "  says Internet Visionary, Chris Tinney. He says the message to online marketers is "Evolve or Die!" Continuing to do things as you always have will soon make your web site appear old, out of touch and stodgy in the new world. Tinney is not alone in his thoughts.

It now seems that the propeller heads aren't happy just letting people Blog, Meet-up, and buy things on Amazon. Web 2.0 is about to change all that and the first effects will be seen in existing communities that are springing up around companies such as Google, Amazon, eBay, Powerful Intentions and others.
 
The web you're using now may seem the same, but what's running under the hood is changing. Take RSS, this one technology is already allowing one web site to "pull" information about you from others. This technology will soon integrate everything you do.

So what does this mean for the average Internet user? Let's say your friend needs to change a lunch date. Instead of trying to reach you, they can simply make the change in any web sites or software program they use. The change can automatically be made to your schedule in outlook, on the web, or even your Palm Pilot instantly.

Tinney gives this example, "Imagine you just purchased Wayne Dyers new book, "Powerful Intentions" at Amazon. Web 2.0 is what will make sure you see ads on other web sites inviting you to come join the online community, Powerful Intentions (http://www.powerfulintentions.com) or invite you to make other related purchases."

"The Web 2.0 conference makes it clear that creating or partnering with content rich online communities will hold the key to success for marketers." Tinney, is the CEO of Business Management Services and publisher of 3 popular online newsletters(http://www.MLMGorilla.com).

Another glimpse of how the web is changing took place with the unveiling of the new search engine Snap by net veteran Bill Gross. Snap lets people find a web page related to a keyword query but also produces lots of extra information.