KEMP Technologies Unveils Application Delivery Optimization for

Medford, N.Y. – June 3, 2008 – KEMP Technologies, a leader in application delivery optimization for small-to-medium sized businesses (SMBs), today announced the availability of its application delivery controllers and server load balancer appliances for managed service providers. By leveraging KEMP’s LoadMaster application delivery and server load balancer products, managed hosting providers can improve their Internet value proposition to existing customers, gain exposure in new markets and substantially increase their profitability – while minimizing their initial investment in new hardware. 

KEMP’s LoadMaster appliances radically change the traditional load balancing approach by integrating powerful, stable, full-featured application delivery with the latest advancements in Layer-7 content switching and SSL acceleration technologies.  KEMP has created an ideal server application delivery appliance for the MHP that delivers services to SMB customers to provide optimum application performance and 99.999% high availability. For larger MHPs, the LoadMaster provides an opportunity for significantly reduced acquisition costs, substantial new revenue opportunities and quick ROI.

REDPLAID is recognized as a leading provider of secure and reliable managed hosting services, providing dedicated server hosting for small-to-medium sized businesses. “As a managed hosting provider delivering high-availability environments for websites, our customers require exceptional service and support to keep their businesses running flawlessly,” said Rusty Putlzer, VP Engineering for REDPLAID. “We’ve been able to meet such customer criteria based on our standardized offerings, which include KEMP’s complete line of high-availability LoadMaster application delivery controllers and server load balancers. Our customers are satisfied and we’ve been very pleased with the performance and price point, not to mention the superior support we get from the KEMP team.”

The advent of new and affordable application delivery controllers and server load balancing appliances, targeting the SMB market, presents new opportunities to managed hosting providers. A properly functioning site that is continuously up-and-running while providing optimum performance is a prerequisite to the success of any web and e-commerce application initiative. Managed hosting providers can now deliver increased performance and high availability for any web application and datacenter to a much broader customer base, including smaller customers with as few as two servers.

Traditionally, application delivery controllers came at a high cost, forcing the managed hosting providers to offer such capabilities only to high-end customers. Further, some providers offer shared load balancing services, utilizing one appliance across multiple customers. This approach presents challenges, including performance limitations, poor scalability, and the inability to offer service level guarantees, as one customer’s application may affect other customers using the same appliance.

“We are excited to bring our product offering to the managed hosting providers, who in turn provide affordable application delivery services specifically to the SMB market,” said Kevin Mahon, CEO and founder of KEMP Technologies. “Many SMBs rely on hosted web solutions. By choosing KEMP, MHPs can provide optimum website performance, which is the key factor to the success of any web and e-commerce application initiative.”