Gigya Brings Social Features to Any Site

PALO ALTO, CA – May 29, 2008 - Gigya, the leading widget and social technologies company, today announced the beta release of Gigya Socialize, a technology that gives website owners the ability to grow both traffic and engagement by adding social features. Gigya Socialize also gives site owners a choice: implement plug and play components or access the Open API for complete control.

From social networks like MySpace and Facebook to niche destinations like Flixster, sites that have made their user experience social have achieved phenomenal growth. With Gigya Socialize, now any site can tap into this growth engine by incorporating popular social features like invitations, sharing, and newsfeed.

“Gigya Social is a natural addition given Gigya’s position as the leading infrastructure for content sharing on the web,” stated Eyal Magen, CEO of Gigya. “Our widget technologies bring content to the social networks and other platforms. Now with Gigya Socialize we are bringing social technologies to the content sites.”

Giving Users Control

Users visiting any site that has added Gigya Socialize features will be able to invite friends to participate, share items of interest, and see what their friends are doing on that site through a newsfeed. Gigya Socialize works for any type of user, allowing them to build friend lists on-the-fly by accessing friends from their webmail contact lists or through social graph APIs.

With its content sharing and tracking technology reaching over 120 million unique widget users worldwide (comScore), Gigya is already helping web users build aggregated friend lists. Gigya is managing over 41 million contacts, making it quick and easy for users to share content with specified friends. Gigya gives users complete control over their friend lists, from managing who their friends are to designating which sites can access their social graph.

A Choice of Tools for Growth

Gigya Socialize helps website owners grow traffic as well as make the site experience more compelling for their audience. The technology not only provides the functionality that enables users to invite their friends to join them, but also delivers the features that encourage them to stay longer, explore further and interact more frequently.

Site owners who wish to do little coding can quickly implement desired features, customizing the look and feel to match their site. Alternatively, with the open API, site developers have direct access, enabling them to connect these features to their existing data and present it in any way they desire.

"The Sims always works to offer the best possible experience for users in our online communities," said Ranah Edelin, Vice President, The Sims Internet Group at EA. "With Gigya Socialize, members of The Sims communities will be able to connect with people inside the community and also invite friends in from other social networks. The technology also gives users the power to more easily discover new content like movies, games and performances created by people within The Sims communities and then share it with their broader social networks. Gigya Socialize gives us the ability to create an enhanced social experience that integrates seamlessly with our existing user registration and other systems."

Gigya Social is free for everyone and available now. Please visit: www.gigya.com/socialize to learn more or sign up.

About Gigya
Gigya is the leading widget and social technologies company, serving brand advertisers, media companies, and widget developers. Gigya’s content sharing and advertising platform helps publishers and advertisers increase reach and engagement, distributing widgets to any platform and providing powerful social features to any website. Gigya serves the world's largest brands with a full-service widget advertising model covering design, development, hosting, distribution, viral promotion, tracking and optimization. Gigya's Wildfire technology installs hundreds of thousands of widgets per day and tracks billions of impressions per month. Gigya’s partners include EyeWonder, DoubleClick, EyeBlaster, Electronic Arts, RockYou!, Webshots, Snapvine and many others. To learn more or to get started, go to: www.gigya.com.