Iconix Truemark Service Adds Support for AOL Mail, AIM Mail, Outlook 2003 and Outlook 2007 Email identification service extends email client support to protect 90 percent of consumer email

SANTA CLARA, Calif., — April 9, 2008 — ICONIX, Inc., the leading provider of visual email identification solutions, today announced its Iconix® Truemark® service is now available for AOL Mail, AIM Mail, Outlook 2003 and Outlook 2007. By placing a Truemark Check-lockTM icon next to legitimate email messages, the Iconix Truemark service helps consumers easily identify safe email messages and avoid dangerous phishing attacks.

Users of AOL Mail, AIM Mail, Outlook 2003 and Outlook 2007 will now be able to see the Truemark icon in their inbox next to messages from senders that have been verified as legitimate. The Iconix service identifies legitimate email messages from nearly 500 companies, including leading financial and retail organizations such as eBay, PayPal, Best Buy and Dell, as well as leading travel, social network, information and dating sites. With the addition of AOL Mail, AIM Mail, Outlook 2003 and Outlook 2007, the Truemark service now supports 90 percent of consumer email volume. The Truemark service also supports Gmail, Yahoo! Mail, Yahoo! Mail Classic, Windows Live Hotmail, Outlook Express and Earthlink.

“Phishing attacks are increasingly sophisticated, precisely targeted and more convincing than ever before,” said Jeff Wilbur, vice president of marketing, ICONIX. “Support for these additional email clients is another milestone in our battle to restore trust in email and help consumers protect themselves against phishing and other email threats.”

ICONIX has added support for all three versions of AOL Mail and AIM Mail – standard, basic and accessible. Additionally, the Iconix service supports the dozens of domains such as LuckyMail.com and switched.com offered through the AOL My eAddress program. According to Quantcast, mail.aol.com and webmail.aol.com together receive 21.2 million unique visitors per month. 

“Our customers tell us that tools like the Iconix Truemark service help them easily identify legitimate PayPal email, reducing their risk of falling for phishing attacks,” said Mike Vergara, director of account protections at PayPal.. “This support for additional email clients will enable more of our customers to use the Iconix service to protect their inboxes and have a safer online experience.”

ICONIX uses industry-standard email authentication such as Sender ID, Domain Keys and DKIM to authenticate messages in a user’s inbox. The company has been a pioneer in promoting the use of email authentication through best practices guides as well as direct consultation with email senders of all sizes across all industry segments, with the ultimate goal of protecting consumers and brands from malicious phishing attacks and other online threats.

The Truemark Service is free of charge to consumers and is available immediately to download at www.iconix.com, www.download.com, and through PayPal and Trend Micro.

About ICONIX, Inc.

ICONIX, Inc. is the leading provider of trusted email identification solutions. ICONIX provides the industry's first visual eMail ID solution for businesses and consumers. The Iconix® solution enables consumers to quickly identify messages from legitimate senders, which proactively combats widespread email-based identity theft techniques, such as phishing. The Iconix® Truemark® service is the only standards-based visual authentication solution that works across various email platforms. For more information, visit www.iconix.com.

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Iconix, Truemark, the Iconix logo and the Check-lock icon are registered trademarks in the United States and Iconix, Check-lock, the Iconix logo, the Iconix enabled logo, and the Check-lock icon are trademarks or service marks of ICONIX, Inc.  Other trademarks are the property of their respective owners.