Semaphore- Successful in Search Engine Reputation Management

"Reputation management" here portrays what happens when you have a problem arise in SERPs, i.e. search engine result pages. Reputation management is a major pain for brands and businesses; whether this arises due to bloggers or social media site jumping on negative news - which might have resulted due to disgruntled customers or left-away X-employees, low morale competitors, etc.

In the online world with Search Engine results, Reputation management can be quite challenging, and more than this, you have frustrated clients who are pressured to make the negative content “go away”. But you can’t make it just “go-away”. If this has been a newspaper or pamphlet in an off-line media, you may throw this away; or even if this is broadcasted, this very rarely has a re-run so that the negative marketing has a real “go away” overtime. This may not bother you as much the negative marketing in an online-media would. In the online world, the information posted about you stays online, long time, accumulates links, and is always accessible from anywhere. Negative content in the search results won’t “JUST GO AWAY.” You will need to continuously get in this and create positive online content about your brand / business across the web so that unfavorable content is pushed down in search results by this positive content.

We at Semaphore Software have more than 15 years of rich experience in Offshore Software Development Projects, Web Design and Development and Search Engine Optimization Services.

We at Semaphore Software offer highly experienced SEO services to our clients. Our SEO and SEM skills get our client’s website to Top Rankings in the search engines and also result in increase in page rank of their website; giving our customers high satisfaction. We have expertise in Keyword Research, Analysis, On-page Optimization, Search Engine Marketing activities like:

Manual Submission of your website URL in Search Engines

Manual Submission of your website URL in Quality Directories

Link Exchange

Manual Submission of your articles into Quality Article sites/ directories

Manual Submission of your press-notes into Quality Press Release sites/ directories

We also go for high quality link building efforts by Social Media Optimization/ Marketing.

Semaphore has a big list of clients that varies from small businesses to world-renowned brands. Three of our clients who are Big Brands across the whole world (names not mentioned as agreed upon with the clients) were severely affected with negative marketing and the negative links were positioned in the first SERP i.e. in the first ten results. It was driving towards a big loss towards the credibility of these Big Brands. We at Semaphore accepted this challenge and within a short span of 6 months were successful in driving these negative links back over 10-12 pages for all these three brands.

We called this “Search Engine Reputation Management” that sounds like an unlikely marriage. Search engine reputation management fuses two formerly separate faculties; reputation management and SEO. Reputation management has traditionally been the job of public relations specialists while SEO, a process of optimizing web pages to rank high in the search engines for specific keywords, is considered a function of marketing and promotion. Together they can do double duty and provide a hybrid form of risk management.

As also put earlier, our clients’ businesses were affected so much that they were ready to spend a few thousand dollars to overcome these ‘reputation management’. Our SEO experts at Semaphore planned definite strategies creating 12- 20 micro-sites and optimizing them with applying SEM campaigns for each of these. Our Press Release submissions, social bookmarking and posting positive content of our clients’ businesses into social media sites, blogs and forums proved to be very useful in achieving us our goals and objectives. It is projected (by one of the clients) that through the SERM activities, over a period of time client will save a few million $.

Semaphore Software has a 100% success ratio in achieving its project objectives and thus giving our clients a high level satisfaction. Semaphore has an independent division for Search Engine Optimization with highly experienced SEO professionals. Semaphore also provides them high quality training on regular basis.

Coming back to Reputation Management, a negative marketing not only damages your credit but also destroys your business to a big deal- putting your business into a bin. Hence, before this destroys you, it is always wise to go for Search Engine Reputation Management through a Professional SEO company like our clients did.

Author Name:

Ghanshyam Shah

Author Details:

Ghanshyam Shah is the Project Leader in the Search Engine Optimization and On-line Marketing Division of Semaphore Software- an Offshore Software Development Company that is offering IT outsourcing services in USA, UK, Europe and countries all round the world.