Ventana Public Relations to Present on 'The New Rules of PR' for Software University Educational Webinar

Ventana Public Relations, a strategic marketing communications services provider, announced today that Joe Austin, vice president of client services, will present insights for a webinar with Software University, October 18, 2007, from 9:00 a.m. to 10:30 a.m. pacific time. The webinar is the first in a public relations series and is entitled “How the New Rules of PR Can Help an Emerging Firm Attract Media Attention.” Austin will present along with Maureen Miller, founder of Total Marketing Concepts, Inc. Attendees of the seminar will consist of CEOs, vice presidents of marketing, and vice presidents of sales. More information and registration are at www.softwareceo.com/events/101807.php.

What the presentation will cover:

Ø  Review of the PR landscape, and how it's changed with the introduction of Web 2.0 technologies

Ø  The basics of how to ready your firm, and how to leverage the media's hierarchy of influence

Ø  The mechanics of how to write a credible, substantial press release (it’s not as easy as it seems)

Ø  PR guerilla tactics that will push your press releases out to the masses

“Public relations is a strategic marketing tool that can help companies emerge as leaders in their industries,” said Austin. “I look forward to participating in this panel and discussing some of the fundamental, as well as more creative ways, that companies can leverage PR to generate not just visibility, but strengthen the credibility that is so important for long-term success.”

About Joe Austin

Austin has spent more than a decade handling strategic planning, media tours, press conferences, and media/analyst relations for companies in the data storage, security and networking arenas. His deep media relationships span broadcast and print, including editors and reporters for business, IT, reseller, and vertical publications. Austin has secured numerous print/radio and television media placements in marquee outlets such as CNN, BusinessWeek, USA Today, Bloomberg, and was recently recognized as a “Top Tech Communicator” by PRSourceCode. The editorial community – represented by more than 300 participating IT journalists – bestows this honor based on best overall performance and recognized those who added the most value to their editorial processes in terms of responsiveness, reliability, and overall understanding of editorial needs.

About Ventana Public Relations

Ventana Public Relations provides strategic marketing communications services to a customer base comprising technology companies that range from startups to market leaders. Ventana’s results-driven methodology is built around insightful analysis of individual client needs and development of personalized communications programs that are always aligned with clients’ business objectives. The Ventana team combines a unique blend of talents and more than 100 years of experience to ensure that the company’s time-proven techniques are effectively executed to provide customers with the best return on their PR investment. For more information, visit www.ventanapr.com or call (925) 875-1968.