Screen Capture and Recording Software Gives Competitive Edge to New Businesses’ Websites

TechSmith, the leader in screen capture and recording software, today announces that web design specialist, Budget Web Sites, has chosen TechSmith’s flagship software solutions, SnagIt and Camtasia Studio, to help meet the marketing communication needs of business start-ups in the UK.

Budget Web Sites specialises in designing and developing low cost, professional sites that help growing businesses to compete against more established players. It uses video content wherever possible to create engaging websites through which new businesses can communicate with their target markets.

The company will use screen capture and recording tools from TechSmith to facilitate the web design process, enhance the end result and enable its clients to maintain their own dynamic and highly visual website without any previous web design or content management experience.

Screen Capture

Budget Web Sites will use SnagIt, a sophisticated yet easy to use screen capture tool, to improve client communications during the web design process. Using the tool, it can grab examples from other websites and add arrows, annotations and call out boxes to effectively illustrate ideas and possibilities before investing time and effort in creating staging versions.

Video Content

Camtasia Studio is a screen recording and video editing suite which Budget Web Sites will use for a variety of purposes:

·            To create professional and compelling video content that can be incorporated into websites quickly and easily, replacing the need to spend thousands of pounds to hire a professional agency.

·            To create video tutorials teaching its clients how to use ‘Smart’, Budget Web Sites’ content management software package, enabling clients to maintain their own website when the design process is complete.

·            To create and upload video content to businessstartup.tv, the company’s sister site on which it plans to provide tips and advice from recent business start-ups to new entrepreneurs.

Melissa Cupis, managing director at Budget Web Sites, comments: “We discovered the TechSmith tools after years of trying out the myriad of applications freely available online, none of which could fully meet our needs. We haven’t found a single product which can match the rich editing capabilities of both SnagIt and Camtasia Studio at a price which enables us to channel more of our clients’ budgets into getting the content itself right rather than into the technology used.

“TechSmith’s partner, Sigma Software Distribution, has been invaluable in terms of talking through the full potential of the software and suggesting things we might not have thought of otherwise.  We’ve now formed a collaborative relationship with Sigma and will be exhibiting together at the Business Start-up Exhibition in November where, amongst other things, we’ll demonstrate how business start-ups can use SnagIT and Camtasia themselves in order to enrich their communications with their own customers.”

Tony Ross-Booker, business development manager at Sigma, adds: “The variety of ways in which Budget Web Sites has applied SnagIt and Camtasia is testimony not only to the software’s versatility but also to the company’s dedication to using technology to its full potential in meeting its clients’ needs.

“There is no notable market leader in web design services for start-up businesses and I’m confident that Budget Web Sites’ understanding of the power of video content and how this can enhance online marketing communications will help it to fill that position.”