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365 Main Becomes First Data Center Developer and Operator to Adopt U.S. Green Building Council Standards

02:18:51 - 31 May 2007

365 Main Inc., developer and operator of the world's finest data centers (http://www.365main.com/), became the first data center developer and operator to commit to full compliance with the building certification system put forth by the U.S. Green Building Council (USGBC), a non-profit organization of leaders from every sector of the building industry.

As proof of its commitment, 365 Main also announced the development of a new data center in Newark, Calif., the first LEED-certified data center in the country in which customers can lease customizable private rooms from 5,000 to 30,000 square feet. (Newark is approximately 35 miles southeast of San Francisco). Design and construction has already begun on the 136,410-square-foot facility, which will open in Q4 2007.

The aggregate power consumption by servers and data centers in the United States has more than doubled since 2000 to about 45 billion kilowatt hours of electricity in 2005, accounting for about 1.2 percent of the country's electricity consumption, roughly equal to the power drawn by the nation's color televisions. According to a 2007 report by Lawrence Berkeley National Laboratory scientist Dr. Jonathan G. Koomey, the electricity costs for the servers and associated infrastructure reached $2.7 billion in 2005 and is increasing steadily.

365 Main is taking immediate steps as a leading provider of modern data centers to address rising energy consumption concerns. Efficient improvements in the newly announced Newark facility and all future projects include the use of:

-- Recycled and regionally sourced construction materials.
-- Computer Room Air Handlers (CRAHs) that consume 30 percent less energy than traditional CRAHs by allowing air conditioning units to intelligently ramp up and down to achieve required under-floor air pressure.
-- Make Up Air Handler units with outside air economizers that use 100 percent outside air on days when the temperature is cool enough to achieve data center cooling requirements.
-- Various other improvements, including energy-efficient lighting, lighting controls, water-efficient landscaping and alternative transportation modifications.

The Leadership in Energy and Environmental Design (LEED(R)) Green Building Rating System(TM) is the nationally accepted benchmark for the design, construction and operation of high-performance green buildings. It was developed by the USGBC and is continuously refined via an open, consensus-based process that has made it the green building standard of choice for federal agencies and state and local governments nationwide.

"As a fast-growing leader in its industry, we applaud the extraordinary commitment 365 Main is making to the green movement," said Richard Fredrizzi, CEO of USGBC. "This level of socially responsible corporate behavior enables a healthy and prosperous environment that improves quality of life, and we hope one day it will become the norm rather than the exception."

LEED promotes a whole-building approach to sustainability by recognizing performance in five key areas of human and environmental health:

-- Sustainable site development
-- Water savings
-- Energy efficiency
-- Materials selection
-- Indoor environmental quality

Newark facility

The Newark data center will be 365 Main's sixth, joining: San Francisco; Oakland; El Segundo, Calif.; Chandler, Ariz.; and Chantilly, Va. The company plans to open a seventh in Vernon, Calif. in 2008.

"Today's announcement is a demonstration of the seriousness with which we take our commitment to energy efficiency," said Chris Dolan, chief executive officer of 365 Main. "Pledging to build only LEED-certified data centers is a significant undertaking, but we believe in the importance of green development, and we are extremely proud to be the first data center developer and operator to make this promise. We're also pleased to be opening another facility in the San Francisco Bay Area, which is a reflection of the tremendous momentum we're experiencing in this region and also shows the speed with which we're able to meet the growing data center needs of our customers."

In a report released earlier this month, Tier 1 Research ranked Northern California as one of the nation's tightest markets for high-end data center space. 365 Main's Oakland's facility, which opened earlier this year, sold one-third of its real estate in less than 90 days. The company's San Francisco building is full.

As with all 365 Main facilities, the Newark building will offer modern power, cooling, connectivity and security services. A complete facility data sheet is available at http://www.365main.com/properties.html

SCALE 365

The Newark property will participate in SCALE 365, 365 Main's wholesale data center program that was announced at the end of 2006. SCALE 365 was created for companies that need to build or expand large footprints of modern data center space quickly. The program offers power, cooling, connectivity and security services in customizable private rooms of 5,000 to 30,000 square feet within 365 Main's modern data centers.

365 Main's additional energy-conservation efforts

365 Main's modern facilities feature specialized back-up generators that run continuously, eliminating the need for thousands of back-up batteries featured in traditional data centers that must be replaced every five to seven years. The Continuous Power System (CPS) is an efficient energy source that is much lighter on the environment.

In March, Pacific Gas and Electric Company recognized 365 Main's San Francisco data center for its noteworthy load-reduction accomplishments while participating in PG&E's Critical Peak Pricing (CPP) program, which is designed to curtail energy load during critical peak days to offset the possibility of an energy emergency. PG&E reported that in 2006 the data center saved $70,000 in utility costs by utilizing an innovative testing procedure for back-up generators.

Last month 365 Main announced that it had joined The Green Grid, a global nonprofit consortium of technology companies and professionals dedicated to advancing energy efficiency in data centers and business computing ecosystems.

About 365 Main Inc.

365 Main Inc. develops and operates the world's finest data centers. Intelligently designed and expertly managed, 365 Main's data centers are developed and certified to the highest industry standards and compliance requirements, including SAS70, and feature 24/7/365 power, cooling, connectivity and security capabilities to ensure mission-critical operations and business continuity for tenants. Today, hundreds of hosting, telecommunication and Fortune 1000 enterprises rely on 365 Main. 365 Main is a privately held company based in San Francisco, Calif. More information is available at 877-365-MAIN (6246) or http://www.365main.com/.

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