Web Hosting Provider Affinity Internet Releases DIY PPC Advertising Tool

Web hosting provider Affinity Internet has released the beta version of TrafficZug - a do-it-yourself pay-per-click advertising tool that helps customers create and manage multiple online marketing campaigns in one place.

The launch of TrafficZug (www.trafficzug.com) was announced at the Search Engine Strategies (SES) Conference taking place in San Jose, Ca. With the tool customers can compete in the paid advertising arena with minimal knowledge of search engine marketing. Using simple wizards, language and reporting, TrafficZug completes the majority of set up and optimization work on its own. It allows customers to manage campaigns on both Google and Yahoo!, and will automatically optimize the customer's campaign on both networks - all from a single interface.

"We created TrafficZug to eliminate the frustration and time constraint for the small business owner in utilizing online marketing," said Jim Collins, CEO, Affinity Internet. "For the first time, a small business can develop a marketing plan, meet goals, determine a budget and execute an initial online marketing campaign with a realistic expectation for results in less than half an hour."

"TrafficZug is the first tool designed to truly meet the needs of small business. While there are other tools on the market, and some that purport to work for small business, the reality is these tools are still extremely difficult to use and require daily maintenance, with little or no interaction from the providers," said Collins.

Affinity Internet is the first company in its sector to offer a product of this nature to clients. TrafficZug is available for $20 per month plus the cost spent on advertising, which starts at just $1.25 per day. The monthly fee will be waived during the Beta launch. Later this year, Affinity plans to offer additional features for experienced search marketers and enhanced integration with its hosting platform.

The company provides more than 180,000 web professionals and small businesses the tools to develop, maintain, market and support their web presence, making the Internet a useful and relevant part of their businesses. Affinity's brands include: ValueWeb, for web design, eCommerce hosting and online marketing solutions and Gate.com, the cutting-edge UNIX and Windows web hosting service.