Harte-Hanks Trillium Software Recognized as a ‘Market Leader’

BILLERICA, MA – January 19, 2006 – Trillium Software®, a division of Harte-Hanks, Inc. (NYSE:HHS), and a leading provider of Total Data Quality solutions, today announced the results of  Forrester Research, Inc.’s report, "Forrester Wave: Information Quality Software, Q1 2006," published on January 17, 2006.  In the report, Harte-Hanks Trillium Software was named a "market leader" and ranked highest among evaluated vendors in two out of three categories examined – current offering and market presence.  The report also noted Harte-Hanks Trillium Software as "best-in-class" for global name and address processing.

"Dirty data is both common and costly, but it is also manageable with the right tools," writes Paul Kirby, research analyst, Forrester Research. "Information quality software helps organizations improve the accuracy, consistency, completeness and usefulness of their data — achieving greater business value." [Forrester Wave Information Quality Software, Q1 2006.  J. Paul Kirby.  January 17, 2006.]

Forrester surveyed six vendors for this report, evaluating each according to 12 criteria:   two criteria related to the current offering (data cleansing and data profiling); three for strategy (product strategy, corporate focus, financial resources); and seven for market presence (installed base, cost, revenue growth, systems integrators, services, employees and technology partners).  Of these, Harte-Hanks Trillium Software received the highest score among all vendors in the areas of data cleansing, product strategy, and installed base.  The company also scored among the top ranked in the areas of data profiling, services, technology partners and cost.

The report also states that "Trillium [Software] is the best at automating the data profiling process" and that it supports "very large volumes, Web services, SOA, and all major operating systems."  It cited the solution for “years of amassing best practices for customer data."    

"Customers have always been the driving force behind our product strategy and development and we consider our market leadership status in Forrester’s Wave a reflection of the success our customers experience with our software," said Gary Skidmore, corporate officer and senior vice president, Harte-Hanks. "The breadth and depth of this report and Trillium Software’s leadership in many areas also validates our belief and commitment to enabling organizations to achieve Total Data Quality.  We believe Forrester's report reinforces the importance of providing information that is fit for business purpose however, wherever and whenever data enters an organization."

About Harte-Hanks

Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers.  Harte-Hanks Direct Marketing improves the return on its clients' marketing investment with a range of services organized around five solution points: Construct and update the database – Access the data – Analyze the data – Apply the knowledge –- Execute the programs.  Expert at each element within this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves.  Visit the Harte-Hanks Web site at http://www.harte-hanks.com  or call (800) 456-9748.

Harte Hanks Trillium Software provides businesses with Total Data Quality solutions – a full complement of technologies and services providing global data profiling, data cleansing, enhancement, and data linking for e-business, customer relationship management, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications.  Use of the Trillium Software System® by many of the world's largest and most successful companies has made Trillium Software the leader in its marketplace.  For more information about Trillium Software and its offerings, call (978) 436-8900, or visit Trillium Software online at http://www.trilliumsoftware.com .

Trillium Software is a registered trademark of Harte-Hanks, Inc. All other product and company names and trademarks are the property of their respective owners.