Digital River to Provide E-Commerce Support to SEGA of America

Digital River, Inc. (NASDAQ: DRIV), a global leader in e-commerce outsourcing, today announced that it is providing e-commerce support for SEGA® of America, Inc.

“With more than 10 years of experience, we have developed e-commerce best practices to successfully grow an online business,” said Joel Ronning, Digital River’s CEO.

Based on the e-commerce agreement, Digital River built and recently launched SEGA’s online store. In addition to hosting the site, Digital River is providing fraud prevention screening, customer support, and physical and digital product delivery of many well-known classic and new SEGA game titles.

Select SEGA games, including The House of the Dead 2 and Virtua Squad 1 and 2, among others, also will be available for sale and download through Digital River’s oneNetwork online sales channel.
“Online distribution presents growth opportunities for SEGA and we are poised to bring leading-edge games into that channel,” said Chris Olson, director of Web for SEGA of America, Inc.

Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation.

The company’s comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.