How To Reduce Page Loading Time Of Magento Website

All of your efforts to secure an outstanding placement in the SERPs of different search engines are futile if your website is slow. You may be considering this finding as a hollow gossip, but it's 100% true. In fact, when visitors try to access a website, they anticipate it to load quickly. If your website takes more time to load, visitors leave it sooner than later and look for a similar alternative. It may kill your leads & sales up to a great extent. 

Slow websites render bad browsing experience to visitors and that may result in high bounce rate too. Google gives great importance to website loading speed while determining its relevancy and ranking. If you operate a Magento website and are worried about its slow loading speed, then you can implement the below-mentioned tips to make it faster. Just follow it.

1. Make your website light

Making your website light is one of the most important works, to be conducted by webmasters and web developers. There are many site owners, whose sites have needless features and functionalities. If you want your website to perform well, you need to make it light as soon as possible. In this context, you can take the following steps:

• Erase your site's unnecessary database tables from time-to-time. 
• Keep your website design structure simple and precise. Use only necessary elements on your website aimed at meeting the needs of the targeted audience/clients. 
• Delete all unused extensions, themes, payment gateways, etc. 
• Compress files and minimize them as far as possible, 
• Minimize redirections, third party links, display of commercial ads, etc.

2. Image optimization

These days, images are widely used on websites by SEO executives in order to complement the text content, grab visitors attention and help them understand the content message quickly. But, excessive use of images put additional pressure on site's server and make it slow. 

As you can't stop using images on websites, you can implement image optimization to reduce the space they occupy. Use the right image format and trim image sizes by utilizing image optimizer extensions.

3. Use a faster hosting server

Creating a professional website and operating it successfully makes a big hole in the budget of website operators. Therefore, they always look for ways to slash the website operational expenditure. Using a shared hosting server is one such practice.

But, using a shared web hosting service not only makes your website slow but also exposes it to various online security threats. 

To avoid irritating hassles (such as slow loading speed, frequent online attacks, malicious traffic, several downtimes, etc,), it would be better to host your site on a VPN, cloud server, dedicated server or managed server. Using these resources will help you to access a sufficient amount of bandwidth to operate your website smoothly. It not only makes your site fast but also keeps it away from various types of online security threats.

4. Utilize a Content Delivery Network

Using a content delivery network is another way of making your website lightning fast. Actually, it's a system of web servers, which is distributed in different geographical locations of the world. Understand this with an example- Suppose your website is hosted in a specific geographical location. When a person tries to access your site from a distant location, the request made by the person has to travel a long distance to retrieve the exact information and display it to him/her.

In case, you use a CDN, the request is sent to the nearest server (depending on the user's location) of the website and results are displayed immediately.

5. Website caching

It is also an effective method to make your website faster and help visitors to access the site quickly. In fact, website caching is a process of making the static versions of your webpages and displaying that to visitors. Cached pages use the backup to display the results rather than making a request to your website database. You can use cache extensions for this purpose.

6. Be careful with coding practices

While creating websites or its pages, webmasters do a lot of coding to get the desired results. But, a web page, which is coded excessively, but inappropriately, can clash with other web pages and affect the page loading speed.

Therefore, you must use clean codes on your website and its pages. It will make the document size smaller and help it loading quickly.

7. Compress JS, HTML and CSS files

You can compress JS, HTML and CSS files to help your website load swiftly on different devices (desktop, laptop, mobile, tablets etc.). If you do so, then the site has to generate a single request, in place of 3 separate requests, to display the results. A sharp reduction in the number of requests to the server can make your website faster and improves its performance.

Final words

Website loading speed is an important factor that can make or mar your website. You can use the above-mentioned tips to speed up your Magento site and amplify its performance.