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5 Reasons Why Beacons Will Turn Your New Website Into A Behemoth Business

2016-12-16by Andre Smith

Are you dreaming of changing the world at the moment? When most people buy hosting they don't think big enough. They're only bothered about building a small website capable of replacing their full-time income. Although accomplishing such a goal would change your life, there is a reason why they say you should reach for the stars.

Bluetooth beacon technology means there is even more hope for your small website to grow into a behemoth further down the line. Do you have any idea what kinds of things beacons will allow you to incorporate into your business? Let's look at what the future might hold for you in the future.

Shopping Cart Abandonment

Everyone with an eCommerce store knows how much money is lost when their customers abandon the shopping cart. They try to get them back by sending reminder emails and sometimes coupons. Bluetooth beacons will let you take things to the next level if you also have an offline store. When someone who has visited you online walks past your store it will be possible to send a targeted coupon to their phone.

Keeping People Up-To-Date

When you throw an event you build a website and post the schedule, which can be quite complicated if you have more than one thing going on at once. Everyone will have to keep checking the site to see where they should be heading, but you can use beacons to improve their experience considerably. All you'll need to do is send out regular reminders when something in a particular place is about to begin.

Saving You Lots of Time

Let's assume someone has been looking on your website and they've found something they are interested in. Eventually, they visit your store and decide they're going to buy it, but they don't know where it is. Stores lose a huge amount of man hours helping customers find products, but they'll never have to ask anyone at your store again. Beacon technology will tell them exactly where they need to go.

Find Out About the Foot Traffic

You'll be able to use heat map software to see what is happening on your website, but you'll want to optimize your physical store too. Imagine being able to see where all your customers are spending their time when they come through the door. When you see where they're clicking and reading on a website you can boost sales easily, which you'll be able to do soon thanks to beacons.

Teaming Up With Other Businesses

If you want to make even more money you could team up with other businesses in a number of different ways. It's something you might be doing at the moment, but beacon technology does make it better. Imagine you've opened up a new coffee shop. Customers will want something to read and you could push them articles from your website, or you could ask for money to push articles from other websites that will appeal to them.

It's Going to be Huge Soon

If you're thinking of starting a business you should sign up for hosting now. Once it's off the ground you'll have a much better idea of the things you can implement using Bluetooth beacon technology. It's only a matter of time before it becomes huge, so you don't want to be left behind while everyone else profits from it.

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Andre Smith

Andre Smith

Andre Smith is a marketing specialist, blogs about IT (cloud computing), small business and human resources.

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