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Data Delivery: What Analytics Does Your Business Need

2016-11-23by Eileen O'Shanassy

Technology can increase worker’s productivity and your overall profits in some cases. With new technology changing at a rapid rate, companies interact with potential customers differently today than in the past. Analytical programs can help your business run more efficiently if you know which ones will give you a boost. As the business world becomes more competitive, companies are working hard to stay ahead of their competition, and technology is a big part of that. Here are some ideas for analytics that can make your processes a little easier to manage.

Predictive Analysis Software 

Predictive analysis software provides a list of probable outcomes for a given situation. To accomplish this task, analysts study the historical and recent data. The data can then forecast what will happen later. This method is most commonly used to analyze sales processes, and is one of the most common analytical methods. Predictive analysis can be used to analyze consumer management data and social media as well Sentiment analysis is a predictive analysis model that predicts the score based on the analysis. The data can determine trends in customer behavior, and it can be used to upsell products. This is great for any business looking to improve their processes and get a head start on other parts of their business plans.

Prescriptive Analysis Software

Prescriptive analysis software can reveal the important actions and steps that need to be taken. This method can give possible solutions to multiple problems and the analyst can stay focused on the business questions without distractions. The prescriptive model is also a predictive model. The prescriptive model is a combination of several predictive models running simultaneously. A small percentage of companies use this analysis method, but it has been used to improve the pharmaceutical industry.

Diagnostic Analysis Software

Diagnostic analysis software looks at the historical data of your business. The findings can help the analyst uncover patterns which will identify factors that indirectly or directly impact the business processes. The company can then identify smart business decisions. This method is commonly used in social media. The software can identify shares and posts and patterns that happen. The company will have a clear picture of what campaigns worked in the past and can predict better advertising ideas.

Descriptive Analysis Software

Descriptive analysis software gives an accurate report of the incoming real-time data. Many business professionals agree this is the simplest form of data analysis. Large amounts of data can be converted into small portions, and the results can be monitored on a dashboard in real-time as descriptive analysis is data mining. The analysis method can examine a company's historical energy usage.

Analytics software can decipher complex data sets for your business. The software can then be used in a variety of industries. In addition to analytical software, you should also think about hiring a professional with masters in analytics. An advanced degree can help you stay ahead of your competition and get you the best processes for your industry.

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Eileen O'Shanassy

Eileen O'Shanassy is a freelance writer and blogger based out of Flagstaff, AZ. She writes on a variety of topics and loves to research and write. She enjoys baking, biking, and kayaking. Check out her Twitter @eileenoshanassy.

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