Is Your Website Friendly With Big Data?

Big Data offers numerous benefits for businesses. It helps companies increase their sales and revenue, regardless of what businesses they are in. While all of this sounds good, you may wonder as a retailer just how Big Data can improve your website.

Know Your Customers

People today spend more time researching products before they buy.

They may do a search or ask their friends on social networks or read reviews. Big Data helps you know what they are looking for so you can converse with them in almost real-time.

For instance, a returning customer visits a website.

Immediately, the person sees products that are complimentary to previous purchases. Instead of scrolling past or clicking another page, they stop and look at it.

The reason? Because the website provided relevant information based on previous history.

Get Real Opinions

Find out what people really think about your products through Big Data.

When social media is analyzed, it allows businesses to see the common perceptions about their products. They can then tailor those products and adapt them to improve the image.

It may also help companies determine the next new product to develop and market.

When you hear about what people wish they had, it provides inspiration for products that you know will be marketable.

Time to Branch Out

Businesses of all kinds can learn when and where to expand with the help of Big Data.

When you analyze a market, you learn what matters to them and what is missing.

You can also find out what your competition is doing as well as the industry at large. This is valuable for both the product and service industries.

While many companies look to similar or complimentary products or services, you might utilize Big Data to learn about the popularity of a product or service that is seemingly unrelated.

If the majority of people who use your product or service also use this other one, it may benefit you to expand in a new direction.

It can also deter you from getting into an area where profit potential is low.

Provide a Personalized Experience

Perhaps the greatest benefit of Big Data for your website is how it can create a personalized experience for returning customers.

Amazon is one company that has excelled in this area.

Notice how when you look at a product on the site, you see other items that people purchased with the one you are viewing.

You can also see what others actually bought after looking at the same item as you.

Websites can remind people when it is time to replenish their stock of copy paper, ink toner or other supplies. They can let buyers know when an update on a previously purchased product is available.

Big Data has been a buzz word for several years, but new programs and software is putting it into the hands of the average business user.

As the following article shows, this allows them to stay focused on the Big Data bottom line which is to make customers happy and increase revenue.

If Big Data hasn’t been your company’s strong suit in the recent past, make 2015 the year it comes to the forefront.