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If you're looking to increase your small business's online presence while also achieving a respectable return-on-investment, then search engine marketing is the way to go.
SEM is a great way to promote your business by combining marketing efforts with search engine optimization techniques. And, whether your business is local or international, SEM can help you target and advertise to the right audience with every marketing campaign you unleash.
So, when it comes to getting the most out of your marketing, here are just a few reasons why search engine marketing matters:
Everybody Uses Search Engines (Including Other Search Engines)
The majority of the Internet-using world relies on search engines like Google every day to find what they're looking for.
So, it should come as no surprise that search engines are such great middlemen when it comes to marketing.
Like SEO, search engine marketing uses keywords and their visibility within search engine result pages to increase your business's online presence. But, unlike SEO, SEM then promotes your business for specific marketing purposes.
Local or Global Audience at Your Fingertips
Thanks to geographic targeting, your small business can pinpoint potential customers by city, state, region, or country so you're not wasting your time building traffic that's outside your realm of business.
Most search engines use geographically modified keywords, which make your SEM efforts that much more effortless.
SEM and Content Suggestions
As long as your small business does the proper keyword research and analysis, SEM practically suggests content for you to promote and advertise based on your businesses past marketing efforts. And, the more you go the SEM route, the more suggestions it generates.
By combining search engine indexes, keyword relevance, and traffic results, consistent search engine marketing will help you figure out what keywords customers are using in searches and what searches are most relevant.
All this SEM information can then be used to better inform your future marketing efforts.
Keeping up With the Competition
While you're reading this, your competitors are using SEM to promote their businesses and gain an edge over you, the other side of the competition.
So, in order to stay ahead of the pack or, in the very least, be a part of the race, you should use search engine marketing techniques to promote your business and its brand.
Speaking of Brand...
A great way to not only boost, but skyrocket your brand's credibility is through SEM.
When search engine users, better known as potential customers, see your business's website riding high on the results page, they'll associate your site with credibility, which translates to more clicks.
Unlike traditional marketing and advertising, SEM is more cost-effective, especially when it comes to pay-per-click revenue. In fact, if you do your own search engine marketing, it may take more time, but it's practically free.
As long as your marketing campaigns are engaging and the content is second-to-none, all those online prospects will turn into customers regardless of whether your SEM is in-house or professionally outsourced.
So, when it comes to optimizing the online