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Many technology trends have emerged over the past few years, and two of the most important among them are mobile technology and cloud computing.
While these two technologies have opened up a lot of exciting new possibilities, they do have their limitations. Combining the two, however, brings information management and communication to a whole new level.
Here is a look at how mobile cloud computing can help you reach out to your target consumers more effectively.
Mobile Cloud Computing in Today's World
An increasing number of businesses are realizing the effectiveness of mobile cloud computing as a tool for expanding their marketing reach and building solid customer relationships.
According to a study conducted by Juniper Research, the number of people using mobile cloud computing services is expected to increase rapidly in the next few years. It is forecasted that the annual revenue generated by the cloud-based mobile market, which was only $400 million in 2009, will reach $9.5 billion in 2014.
How Cloud Computing Can Help Promote Mobile Technology
Today, there are 6.8 billion mobile subscriptions around the world, and a large percentage of mobile users are using their mobile devices to connect to the Internet.
Nonetheless, mobile devices have limited processing power, storage and battery life, which can significantly limit Internet usage.
Cloud computing provides seemingly unlimited computing resources, and it can perform heavy-duty computing tasks and store a massive amount of data. In a mobile cloud computing system, mobile devices do not have to process or store data, allowing mobile users to use the Internet more extensively.
Mobile cloud computing enables your company to synchronize data more effectively, so that your customers can access the data anytime, anywhere.
Additionally, it makes it a lot easier for mobile users to access mobile applications. Instead of having to install applications in their mobile devices, users can run them directly from the cloud.
By making your company's data and mobile applications more easily accessible to your customers, mobile cloud computing can boost your marketing efforts and improve customer interactions.
Benefits of Implementing a Mobile Cloud Computing System
A mobile cloud computing system can enhance the mobility, agility and responsiveness of your business without compromising reliability and security.
This technology makes it possible for small and medium-sized businesses that are confined by geography to reach out to consumers around the world. Also, with mobile cloud computing, you do not have to invest as much time and money on IT management, which enables you to focus more on growing your business.
Another benefit of implementing a mobile cloud computing system is that it can help you achieve a higher level of customer satisfaction. By providing instant access to important data and responding quickly to your customers' inquiries and requests, you will create a better customer experience.
Businesses need to be mobile in order to succeed in today's fast-paced world.
Mobile cloud computing can enhance your company's ability to gain a competitive advantage and seize new market opportunities.