Applications Of Big Data And Cloud

Businesses are strongly influenced by the presence of technology around their practices and operations. Technology tends to smoothen the work process of an organization in a more business oriented manner by careful implementation and integration of concepts.

One of the few recently introduced concepts which aims at streamlining the processes of various departments of an organizational structure are Cloud Computing and Big Data. Cloud computing assists in reducing the efforts of a company in continuously concentrating and managing their infrastructural resources. Big Data, on the other hand, is a concept that allows decision makers of an organization to figure out the beneficial patterns from large volumes of data collected over time from different data sources like Social media, online listening tools and customer reviews.

With their increasing popularity, technology scientists are working and coming with solutions which could easily integrate the two concepts for businesses to use the features of both. A rough idea on what exactly can be performed with the fusion of both the technologies that it could apparently improve the computing time of a Big Data Application using the performance and efficiency parameters of cloud.

The most famous application of Big Data integrated with Cloud is IBMs initiative to build a Smarter Planet. It makes use of these concepts to provide a more efficient chain of information for better understanding of customer's requirements, expectations and integrated solutions. Market Analysis is efficiently assisted using Big data, however deploying the applications for analysis and clustering of both structured and unstructured data obtained in Big Data is not so economical. Cloud services provide these services with its feature of pay-per-use so that organizations can utilize Big Data services in a more economic yet efficient manner.

Another example of a Big Data based on cloud service is the Google's service called Google Now, which parallelly collects the information about the real time events and also the one's input by the user to provide a more structured and intelligent format of information. Inside an enterprise, the fused tools of Big data with cloud can be used to track the consumer behavior as well as their reviews about the services. This helps in developing effective business strategies which can benefit a business by matching the expectations and missing elements in the service for better user experience.

Moreover, with increasing popularity of Big data among the businesses, the business of cloud servicesis also influenced positively. Though in earlier days businesses chose a cloud vendor for the variety of software they could provide, the trend has now changed. Availability of big data services over the Cloud has become the priority. Businesses now choose a vendor on the grounds of availability of Big data tools in their cloud services. This is showing a tremendous rise in demand of both Big data and Cloud in a business perspective.