Small Businesses Need To Market Their Mobility To Customers

One of the keys to being a successful small business owner is being able to market your brand as inexpensively as possible.

Whether it is through traditional advertising, press releases, blogs, social media, etc., the goal is to get the most for your marketing dollar.

When doing such marketing, it is also important to point out that your small business is up to speed with the latest in technology, meaning your current and potential customers will see you as relevant in your respective industry.

As more small businesses have been finding out recently, offering consumers mobile payment options is just about a necessity in today’s fast-paced world.

Not only do those running small businesses benefit from being able to market that fact to consumers, but they also save money over time, relying less and less on costly point-of-sale (POS) terminals and magnetic-stripe card readers.

With that being said, many small business owners find themselves in a situation today where they need to be not just thinking about implementing mobile credit card processing, but actually doing it. The simple goal is to put in place the process without spending too much money to revamp their current payment systems.

Research firm Gartner points out that worldwide mobile payment transactions will hit around $171.5 billion this year, that being a 62 percent gain from just a year ago. The company further predicts that mobile payment transactions could in fact hit $617 billion by 2016.

So, where does your small business begin if you want to add some mobility to how you can both conduct and market your company?

The first step is to look over software and hardware compatibility with the smartphone or mobile device you are intending to use. Next, think about those transaction features that go past the basics to best suit your needs, things such as signature capture, tip add-on, information management and email receipts. Finally, it is important that you comprehend the different applicable fees, items like the setup charges, monthly service expenses and transaction fees (typically composed of the base rate and processing rate).

Another item to factor in is the hardware and compatibility needs for your business. The majority of credit card processing apps do the job with most popular mobile phones.

Lastly, with the proper phone, network and service, your business can capture signatures straight to your device, determine sales tax, receive tips, oversee customer information, and email or text receipts straight to customers.

While providers will vary with options and services, a number of them will offer a free credit card reader, technology that works with any phone that offers mobile Internet access, and a virtual terminal that supports simultaneous usage.

With more consumers on the go these days, it only makes sense for small business owners to be more mobile in meeting their needs.