When cloud computing arrived at center stage back in the late 1990's, it was the future. It was the invention of the microchip all over again. IT departments and CFO's everywhere were breathing a sigh of relief. They saw the cloud as a means to ending budget overages, pesky support tickets and reducing hardware costs. As soon as the media got wind of this nifty cloud thingy, well, the cloud metaphors were more prolific than Captain America cosplayers at a Comic-on. In fact, one could even say the media was largely responsible for the cloud's success.