Lauren Wiseman is a marketing specialist, business writer, and entrepreneur, currently based in Melbourne. She helps clients grow their personal and professional brands in a fast-changing and demanding market environment. Covering finance and investment topics, Lauren strongly believes in a holistic approach to business.
The cloud landscape has evolved immensely over the last decade. Migrating to a cloud-based infrastructure has become the norm among modern businesses, which comes as no surprise considering all the scalability potential it holds, as well as the opportunities that come with it....more
As we slowly discover the novelties of 2021 and do our best to reshape our business to meet the changing needs of our customers, certain digital principles remain as relevant as ever, if not even more so....more
Even before the pandemic, online shopping has become a predominant trend that has shown a tendency to grow over the years....more
Today's average customer has grown accustomed to swift, abundant service. There's no doubt about it. Technological advances have expanded shopping experiences from brick and mortar establishments to cyberspace....more
Considering the speed at which technology is evolving and thus reshaping the business world, it’s only a matter of time before even the smallest of businesses realize the importance of implementing these innovations in their operations....more