Lauren Wiseman is a marketing specialist, business writer, and entrepreneur, currently based in Melbourne. She helps clients grow their personal and professional brands in a fast-changing and demanding market environment. Covering finance and investment topics, Lauren strongly believes in a holistic approach to business.
As we slowly discover the novelties of 2021 and do our best to reshape our business to meet the changing needs of our customers, certain digital principles remain as relevant as ever, if not even more so....more
Even before the pandemic, online shopping has become a predominant trend that has shown a tendency to grow over the years....more
Today's average customer has grown accustomed to swift, abundant service. There's no doubt about it. Technological advances have expanded shopping experiences from brick and mortar establishments to cyberspace....more
Considering the speed at which technology is evolving and thus reshaping the business world, it’s only a matter of time before even the smallest of businesses realize the importance of implementing these innovations in their operations....more