Finance and banking industry is continuing to adopt new technologies to deal with a whole array of competitive challenges ranging from financial frauds to meeting customer expectations about superior user experience to risk management to maintaining steady growth. We call these new technologies for financial organizations as fintech.

Mobile app marketing, like any other industry, can make maximum use of artificial intelligence to maximize profits. Mobile app marketers can harness AI for automated reasoning, purchasing behaviour prediction, recommendations, and to create engaging content for the app.