Judy Shapiro is an industry veteran with deep marketing and sales experience in the technology segment. Prior to Paltalk, she held senior level positions at Comodo, Computer Associates, Lucent Technologies, and AT&T.In addition, Judy spent 7 years at NWAyer as VP, Account Supervisor managing key accounts including JCPenney and AT&T.This blend of client and agency experience drives her passion in uncovering new marketing technologies and understanding their value to drive business results.Her blog, http://trenchwars.wordpress.com provides insights on how to create business value on the Internet.
In a recent article in Ad Age's DigitalNext, Warren Lee's article entitled "What Sank Veoh and Joost? Too Much Cash Too Soon" suggests that young companies raising too much money in a short amount of time is apt to cause them to misuse their cash....more
I come from the traditional advertising world where packaged-goods titans like P&G would buy millions in mass advertising which would stimulate billions in sales. A predictable, reliable engine....more
Once upon a time, all you needed to start your web-based business was to put up a website, create an online store, buy some Google ads and then sit back and watch the money come in.But E-Commerce has been evolving....more