It’s easy to assume that substance will always trump style; that the benefits a website provides will outweigh any aesthetic deficiencies it may possess

A business’s website is, arguably, its most valuable asset. Given that fact, it’s no surprise that ambitious professionals value any slight advantage they can gain in regard to search engine optimization (SEO).

The writing has been on the wall for a while now: businesses that can make sales online hold a significant advantage over their competitors that can’t. Indeed, ecommerce stores have become commonplace, and businesses in industries that initially resisted this trend are now switching to an online-sales model.