Friend Communications Picks RightNow Technologies for Standardization

October 04, 2004 - (HostReview.com) - RightNow® Technologies (www.rightnow.com), a leading provider of on demand CRM software solutions, today announced that Friend Communications, Inc has selected RightNow CRM™ 7.0 to standardize its customer service, sales and marketing applications.

"Since we've had such great results from using RightNow in our customer support department, it made good business sense to standardize our sales and marketing departments on RightNow CRM rather than using three separate systems that can't talk to one another," Deb Kohls, vice president of Business Development and Customer Support at Friend Communications, said.

RightNow CRM is comprised of three applications built on a common base: RightNow Service™, an award-winning multi-channel customer service and support application; RightNow Sales™, a powerful sales force automation application; and RightNow Marketing™, a multi-channel marketing automation application.

Friend Communications is using RightNow CRM in a business-to-business environment and has highly complex contract requirements that are unique to each RV park or campground business. Friend Communications has been able to easily customize RightNow Sales to meet these functional requirements.

"We customized the Organization view tab within RightNow Sales so that it automatically pulls information such as contract type, contract date, service level agreement, payment status and contract renewal date. In fact, we use RightNow Sales as an ‘unofficial' accounting system because we keep all the customer payment status information in the application," Kohls added.

Friend Communications was founded by business executives from the RV Industry who saw the need to provide a more efficient and productive business solution for the travel and leisure industries to manage their operations and conduct e-commerce via the internet. The company's web-based product, ReservationFriend.com, addresses this need by providing a complete self-service, web-enabled solution for businesses to present themselves and transact commerce with "on-line" consumers.

Friend Communications provides superior marketplace technology services that connect consumers, businesses and partners within the leisure marketplace to enable increased visibility, new revenue opportunities, collective consumer information and improved efficiencies.

RightNow provides organizations with industry-leading on demand CRM solutions to build customer-focused businesses. RightNow's acclaimed technology, comprehensive services and commitment to customer success deliver high returns on investment for its customers.