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Web Hosting Resellers Respond to Alabanza’s Turnkey Marketing Program

00:00:00 - 04 October 2004

October 4, 2004 - (HostReview.com) - Alabanza Corporation (www.alabanza.com), a leader in automated web hosting solutions, today announced that over three-fourths of its 400 web hosting resellers have signed up for Alabanza's Momentum MarketingSM Program. 

The high adoption rate demonstrates the industry's need for a turnkey program to help web hosts add customers, improve communications, enhance customer loyalty and retention, and increase revenues and profitability.  In today's ultra-competitive Web hosting market, web hosts know they need to improve their profitability by consistently up-selling to their existing client base and building new business.  However, most web hosting providers lack the time, expertise and financial resources to develop and implement a marketing and sales program on their own.  In response, Alabanza developed Momentum MarketingSM, which offers a comprehensive suite of over 30 products and 80 customizable, professional and easy-to-use marketing communication tools to promote over 30 products to their customers and materials.  Users also benefit from live consultations with Alabanza marketing communications specialists, strategists and industry experts.  

Alabanza clients report that the program is helping them trim marketing costs, initiate promotions and enhance client communications.  "Momentum MarketingSM has given me the ability to launch customized marketing programs so that I can sell more services to my customers and attract new business - all without costing me a dime more," says Lance Odeneal, president of Christian Web Host, which provides support to over 10,000 customers.  "For the first time, I feel like I have the tools to proactively grow my business instead of waiting for new business to come to me."

"The fact that over seventy-five percent of our customers have downloaded our program, coupled with the success stories we're hearing from users, illustrates just how much providers need a turnkey marketing resource like Momentum MarketingSM to proactively drive revenues," says Eric Rice, Alabanza's Vice President of Marketing.  "Alabanza will continue to respond to the needs of its clients to help them better market their businesses and increase profits."

The Momentum Marketing ProgramSM is available exclusively to current Alabanza reseller members at no charge.  This powerful free marketing system is available for download exclusively via Alabanza's dedicated client portal, www.momentummarketing.info.  

Specific components of Momentum MarketingSM include:
· Professionally designed, marketing materials including HTML marketing e-mails, copy, banners, direct mail, collateral and brochures.
· Customizable telemarketing scripts to assist with sales and business development.
· Marketing strategy documents to explain and improve product positioning, up-selling and cross-selling.  A complete list of the latest marketing materials is available for download for each product, including recommendations on product and service bundling.  For example, many hosting providers center their business strategy on price, which erodes profit margins for them.  The Marketing Strategy documents available at www.MomentumMarketing.info help current Alabanza resellers develop a communications sales program based on value and effective customer communications.
· Marketing tips to reinforce and help articulate product benefits and increase sales.
· Sales tips to facilitate personal selling skills.
· An archive of Alabanza announcements to keep members informed of upgrade issues, software fixes, anticipated release dates for new products, and any other germane technical or network related information.
· Momentum MarketingSM team archive helps keep users abreast of the latest marketing product releases, available materials, and other sales and marketing issues.

For more information, or for Alabanza members seeking enroll, please visit www.momentummarketing.info.

About Alabanza
Alabanza is an award-winning provider of turnkey Web hosting solutions founded in 1995.  With more than 400 customers in 54 countries hosting over 200,000 Websites worldwide, Alabanza's high-performance Linux-based servers, comprehensive hosting automation software, secure, high-speed Internet connection, and 24x7x365 support power the Web's most profitable hosting businesses.  Alabanza's automation software addresses the demands of hosts, resellers, and Webmasters, delivering functionality for host administration, billing, site deployment, and e-commerce, all in English, Spanish, French, and German. 

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