1&1 Internet Launches Service to Help SMBs Reach Customers through Local Search Results

-1&1 introduces a new local Web service for small and medium businesses.

-ListLocal Service lets SMBs advertise in over 40 online directories at once.

Philadelphia, PA, January 20, 2010 – 1&1 Internet, Inc., the world’s largest Web host by known servers, today released the new 1&1 ListLocal Service. Using this service, small and medium-sized businesses (SMBs) are now able to quickly and easily submit their business information to Internet Yellow Pages (IYP) to be included in various online directories. Professionals have the opportunity to promote their business over the Internet without using mass e-mail marketing initiatives or scattered online advertisements. Instead, 1&1 ListLocal lets SMBs focus on their local target audience and market their services to those in their surrounding region.

ListLocal is an internet solution that provides SMBs with an opportunity to develop an online presence and advertise to their local region. SMBs using this service can be found on popular Internet directories such as Google Maps, Yahoo! Local, Yellowpages.com, Bing, Ask.com, Local.com, Superpages.com, AOL and Switchboard.   In addition to serving small and medium businesses, the 1&1 ListLocal Service is especially beneficial for the self-employed or freelancing individuals who want to be listed quickly and easily in local IYPs in order to attract potential customers. It is only necessary to provide business data once through a simple form, which 1&1 then submits to all basic listings though the IYP portals.  Any changes to the information will automatically be updated on all IYP listings.

Along with the standard contact details, such as name, address and telephone number, professionals can also include a graphic or logo with their listing and even insert a direct link to the company's homepage.  Integrated search engine optimization ensures that each listing can be found using the top search engines despite the strong competition found on the World Wide Web.

“The 1&1 ListLocal service reflects just how important it is to optimize online marketing through search engines,” said 1&1 CEO, Oliver Mauss.  “Online marketing initiatives are often very successful supplements for establishing brand awareness, particularly to an audience in a specific area or region.  For those with both small and large marketing budgets, utilizing multiple search sources, including online directories, will help increase online exposure for SMBs and therefore drive more traffic to their websites.  That’s why we see a huge market potential for this service.”

The new service from 1&1 is available starting at $9.99 per month and is available as an add-on to existing 1&1 Web hosting, server and e-commerce packages.  With shared hosting packages, the 1&1 ListLocal Service is implemented through the Marketing Center in the 1&1 Control panel.  There is no set-up fee for this service, which can also be purchased independently from any Web hosting package.  

1&1 is the one-stop-shop for Web solutions, providing a high quality service with the security of its five state-of-the-art green data centers. Globally, 1&1’s green efforts will offset emissions of over 30,000 tons of CO2 per year.

For more information on 1&1 Internet, visit the website at http://www.1and1.com.

About 1&1 Internet Inc:
1&1 Internet Inc. is a subsidiary of United Internet, a profitable public company with a market cap of $3 billion. 1&1 was founded in 1988 and hosts more than 10 million domain names, while more than 70,000 servers run in the company’s five state-of-the-art data centers. 1&1’s global community is over 9 million customer contracts strong. The company’s U.S. headquarters is located in Chesterbrook, PA. For more information, please contact the company at www.1and1.com or 1-877-GO-1AND1.

For 1&1:
Lauren Whitson

US Public Relations

701 Lee Rd., Suite 300

Chesterbrook, PA 19807

press@1and1.com