Mobile Web Design - What Are The Benefits Of The Concept?

The World Wide Web is a haven for information. People log on to the Internet to find information, interact with one another and share information and do what not. Just in the recent past, internet was only available to people using desktop devices. But the advancements in technology has widened the reach of the web and made it accessible on mobile devices as well.

With the increasing number of web-enabled mobile devices hitting the market, there has been a roaring increase in the population who access the internet through mobiles. In fact, nearly one-third of the world population are mobile internet surfers!

An increasing user base is not the only advantage of mobile web. Rather, having a sound mobile-friendly web presence gets you much more... Here are some potential advantages of the Mobile Web.

Access to Instant Information

Mobile web gives users the power to access information anytime from anywhere there is phone network coverage. No longer do they need have a desktop or search for a WiFi hotspot to get the laptops working. In fact, they can access the Internet directly through their mobile phones and get all the information they need in the matter of a few clicks. Mobile web makes it possible to gather instant information no just by working on your handset.

Vast Connectivity

Research shows that nearly one-third of the world population use their mobile devices to access the internet. And the number of web-enabled mobiles are twice as much as the number of internet connected PCs. And this number is only going to increase in the future. Therefore having a mobile website would become a necessity rather than a tweak.

This is great news for website owners as they get to make their website more accessible and reach out to an all new user audience. Greater the accessibility, more the number of people visiting your website. In fact, you also gain a edge over your competitors in the market whose websites are not mobile-web friendly.

Synchronization of Websites with Mobile Applications

Mobile web enable the website services to get synchronized with mobile applications and take the advantage of mobile device capabilities. By combining the facilities of the web and mobile devices, it takes the performance on an altogether different level. Here are some things that you can do...

If a website lists a phone number to call, you can directly make a call to the number or add it in your phone contacts' list. Likewise, if there is an email address listed, you can mail to the address directly.
You can click photographs with your mobile device and upload the images directly to the web.
If the website includes an address or location specifications, you can search for the same through Google Maps and get to know the exact location.
You can chat on messengers and directly share the files present in your phone memory.

Location Sensitive Content

One of the prime benefits of mobile web is that it can provide location specific content. There are location technologies that allow users to search for location sensitive information for their queries. This features decreases the steps required to search for relevant information and is extremely helpful when users search for information about localized regions.