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Attempting to stay current on the latest search engine algorithm changes or search optimization tactics can be overwhelming for webmasters attempting to juggle it all. With this in mind, we've put together a list of the industry's best Search Marketing blogs. These blogs are current and discuss important issues related to search engine optimization and search marketing. Subscribe to the search marketing blog's RSS feeds, or visit their website regularly to stay current regarding the latest search news.
White Hat Search Marketing Blogs...
Search Engine Land
Search Engine Land is a hub for news and information about search engine marketing and optimization. It regularly details how search engines such as Google and Yahoo rank websites in their organic search listings. The site is led by the famed search engine journalist and guru Danny Sullivan, who has been covering the search industry for the past 11 years. Search Engine Land is published by Third Door Media, which also produces the Search Marketing Expo conference series, and the Search Marketing Now webcast events.
Search Engine Watch
Search Engine Watch is an authoritative guide to search engine marketing and search engine optimization, offering the latest news about searching the web, analysis of the search engine industry, and help for website owners trying to improve their ability to be found in search engines.
SEOmoz is a hub for search marketers worldwide, providing education, tools, and resources. The SEOmoz community includes more than 60,000 registered users interested in the search marketing field.
Matt Cutts is probably the best known Google employee. He works on the Google "webspam" team, and frequently blogs about Google and their views on various SEO techniques.
SEO Book is a leading SEO blog by Aaron Wall, covering the search space. It offers marketing tips and search analysis. SEO Book is used to answer customer questions and to offer online marketing strategy tips. In 2008, much of SEO Book was transitioned to a membership site, offering over 100 online training modules, tutorial videos, custom SEO spreadsheets, exclusive tools, and a community support forum.
SEO consultant Michael Gray discusses search engine optimization, Social Media, the Internet in general, and new media opportunities.
Black Hat Search Marketing Blogs...
Like in Harry Potter, Black Hat is similar the Dark Arts. They work, but they're not necessarily a good thing... in the end. Regardless of whether you are a white hat marketer or a black hat marketer, reading the black hat blogs can bring insight and introspection about the tactics used by those search marketers considered as having crossed the line. The following are the popular black hat marketing blogs:
Black Hat Blog offers articles on Blackhat SEO, Linkbait, and Link Spamming. There is also a private SEOBlackHat forum, which is a fee-based search marketing forum that contains more information.
BlueHatSEO is dedicated to the art of Advanced SEO. Blue Hat SEO is essentially the study of advanced Internet marketing and search engine optimization techniques. Blue Hat SEO covers the advanced knowledge of both Black Hat and White Hat SEO tactics. Blue Hatters use their knowledge of the search engines and other marketing practices to twist and manipulate them in creative and original ways to best benefit their sites. The BlueHat SEO website claims that the concept of Blue Hat SEO arose out of frustration in the lack of advanced SEO knowledge made available to webmasters.
SEOcracy answers questions about how to do things like conquer new niches, design websites, choose affiliates offerings, develop arbitrage websites, etc. Many of the ideas introduced fall into BlackHat or BlueHat SEO.
Additionally there is a big List of Search Marketing Blogs - http://www.toprankblog.com/search-marketing-blogs/
Sharon Housley manages marketing forFeedForAll http://www.feedforall.com software for creating, editing, publishing RSSfeedsand podcasts. In addition Sharon managesmarketing forRecordForAll http://www.recordforall.com audio recording and editing software.View Sharon Housley`s profile for more