8 Things To Consider When Designing And Developing A Website For Your Business
If you’re thinking of scaling your business, a website is a great tool that you can use in your arsenal to get that growth. Having a site allows you to showcase your products and services and helps you gain more credibility and more customers.
For your site to succeed, a good amount of planning is necessary. In this post, we’ll walk you through some of the crucial things to consider when designing and developing your website:
1. Decide Which Kind of Logo to Use
Do you want to opt for a logo featuring your brand name in the logo, or are you going for a symbol that conveys your message?
Logos with your brand name immediately registers brand recognition. That’s because you already have your name in the front and center for everyone to see. A name logo might be best if you’re just starting out. It also helps that you use a handy tool like an online logo maker.
Bigger companies, on the other hand, have the advantage of using a simple icon to draw people in. But if you’re a small business, you need to focus on putting your name in your logo because it will be almost impossible for people to know what your name is called.
2. Effective Color Scheme
Colors can evoke emotional responses from people. Thus, when choosing colors for your website, you need to consider a couple of things. This includes the niche of your company, your branding, target audience, etc.
What particular colors do you want your target audience to respond to? If a specific color scheme is similar to your logo and branding, is it pleasing to look at, or is it overwhelming for the user?
Did you properly convey your brand voice in a vibrant orange or calming blue? No matter what color you pick, you need to look for the best color options to give site visitors a good impression.
3. Making Domain and Host Selections
Your domain name should explicitly reflect your brand voice. Thus, looking for the ideal name for your business is vital since a domain name combined with SEO, brand recognition, and easy spelling increases the chance that people will find you online.
Also, will your chosen hosting company provide you with scalable solutions? Are there backup, security, and other additional features provided? Don’t forget that you research the performance of this company before you eventually make a final decision.
4. A Consistent Blog
A consistent blog on your site engages your audience. Your blog should give valuable content to visitors. Producing content regularly enhances your site traffic and encourages more people to spend more time on it.
Aside from that, a consistent blog makes your site a credible source of go-to information. If they have any questions, it would be the site that they check out.
5. Site Performance & Speed
You may have a site with excellent content, but it affects visitors’ overall satisfaction if it’s too slow.
Meanwhile, a site optimized for speed increases the chances of visitors and customers returning. It will also lead to better rankings in search results which could affect your site traffic and better mobile performance. Thus, you must remember this if you’re building a site. This is to enhance its overall performance.
One of the worst enemies a site can have are security threats. That’s because websites are hacked daily, so you must keep your site secure.
Cybercriminals can use malware to infect site visitors. You don’t want to risk having your site infrastructure invaded. Fortunately, you can protect your site through a web application firewall service and server-side security tools.
7. SEO and Other Important Plug-ins
Search engine optimization, or SEO, is a site’s most important aspect. Having excellent content and other sleek functionalities without considering SEO is pointless. However, if you build your site with a clean SEO code, it becomes relatively easy to be shown in front of your target audience.
Your site needs to have an excellent SEO strategy. It has to be visible as possible, and that’s precisely what SEO does. When visitors use search engines, they’re more likely to use keywords linked to your site content.
Your goal is to ensure that your site is optimized enough so that it will show up at the top of the results page. Just hitting the bottom of Google’s page one will land you at least a thousand views per month.
Sites that are easy to use are more likely to attract customers. So ensure your site includes all the tools a user needs for easy access.
Does your blog reader who wants to sign up for your email subscription have to look for the opt-in form? Do you show your contact information to the public? Does your site design promote social media sharing and more engagement? You must look at these critical components to enhance your site’s usability.
So there you have it. You need to consider these eight things when designing and developing a website. Simply put, with a little planning and organization, creating your site is much easier. Also, ensure you enhance your site’s user experience through an intelligent design. Considering these considerations, you can boost your chances of a successful site project, your needs are met, and your overall design supports your business goals.
Juliette Anderson is an Outreach Community Specialist for an e-commerce fulfillment company that specializes in partnering with online sellers who have an average parcel weight of 5+ pounds or greater. She works hand-in-hand with e-commerce stores to achieve optimal sales for four years already. Her specialty lies in social media marketing and paid promotions.View Juliette Anderson`s profile for more
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