10 App Trends Businesses Need To Embrace In Today’s New Norm
When the economy experiences a significant event, it creates a seismic shift in how businesses operate.With the recent global pandemic, ongoing financial crises, and evolving customer demand, forward-thinking business leaders are exploring different ways to adjust and adapt to changes caused by these disruptions by adopting new business strategies such as apps.
The Most Popular Business App Trends You Need To Know
With more people starting to embrace the convenience of undertaking commercial transactions using their smartphones, mobile commerce (or “M-Commerce”) is definitely on the rise.
According to recent research, global mobile retail sales are expected to grow to a total of $6.169 trillion in 2023 and make up a 22.3% share of total retail sales, up from $3.351 trillion and 13.8% in 2019.
With such a significant portion of retail sales taking place on mobile devices, it’s clear that businesses need to have a strong mobile presence to stay competitive.
2. True AR experiences
Innovative business leaders are starting to delve into Augmented Reality or AR to present their products or services in a more digitally innovative way. The latest mobile app development trends include using AR to offer users deeper and more personalized experiences.
Using AR allows brands to showcase products and services more engagingly to customers. On the other hand, customers can determine what a specific product, such as clothes, would look like before making a purchase. As a result, both brands and purchasers can benefit from incorporating AR in their mobile app development process.
3. 5G connectivity
5G is estimated to be around 100 times faster than 4G in comparison.
As a result, the growth of 5G will improve the functionality of mobile apps, leading to new development trends by supporting sophisticated applications such as Augmented Reality (AR) and Virtual Reality (VR), 4K and 360 video streaming, and networked IoT devices.
This means that digital developers, resellers, and creators will expect a significant shift in how mobile apps are used.
4. Wearable device apps
Wearable devices are already very well integrated into societies right across the world. According to Statista, connected wearable devices reached 453 million in 2017 and will reach 929 million by the end of 2022.
This signifies the rise of wearable technology — one of the essential app development trends. Forward-thinking app developers and businesses are responding by exploring smart device apps that provide an excellent digital experience to users via their smartwatches and wearables, gaining a distinct edge over those who do not.
5. Instant apps
Instant apps allow people to try or use specific programs and games without having to install them on their devices. This prevents people from manually downloading anything and allows them to access them immediately. This removes a major barrier to app adoption by audiences.
These instant apps do not take up space on devices and significantly eliminate system interruptions. Other benefits include having full access to an app without the download process, more storage space, excellent UI/UX design, and more.
6. On-demand apps
On-demand apps are becoming increasingly popular because they enable companies to provide clients with tailored and rapid solutions. These apps instantly connect customers with different providers by letting them order any service and get it within minutes – just like booking a ride with Uber.
It is anticipated that the market for on-demand mobile apps and websites will be worth $335 billion by 2025.
A chatbot is a computer program that simulates human conversation. They are typically used to provide automated customer support or lead generation.
However, they can also be used for marketing or even sales. Chatbots are powered by artificial intelligence (AI) and natural language processing (NLP). This allows them to understand human conversations and respond in a way that emulates a real discussion, providing instant and convenient service.
Now is a great time to start if you’re not already using chatbots for your business. They’re becoming an essential part of any good marketing or sales strategy.
8. Mobile wallets
Digital wallets like MobilePay, PayPal, ApplePay, and GooglePay (to name a few) are becoming incredibly popular among modern consumers as a safe and easy way to make purchases.
Most banks now have their own mobile wallets where you can perform various instant financial operations, such as bill payments, online transfers and online shopping. Contactless payments using mobile wallets also increased during COVID, and this trend is only projected to continue.
9. IoT app integrations
The Internet of Things (IoT) is a network of physical devices, vehicles, and home appliances connected to the internet that can collect and exchange data. The ability of these devices to connect and communicate with each other is one of the most important app development trends for businesses.
As more and more devices become connected to the internet, businesses need to consider the security implications of the IoT. With so many devices collecting and sharing data, businesses need to ensure adequate security measures to protect their customers’ data.
10. Low-code and no-code development (LCNC)
Businesses can use LCNC app development frameworks to speed up app development times. This platform also allows organizations to design and develop an app without coding experience, decreasing the complexity of app development and making apps more accessible.
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