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Best Business Website Management Practices

2022-06-01 by Kelly Reed

Different businesses globally are now more dependent on their website as potential clients shift to digital platforms to access services. Websites are standing out as the first point of interaction between a business and customers. While different industries have unique aspects of managing their websites, business owners should still do basic practices to elevate the client experience. Measuring website performance and regularly updating content are among crucial management practices to look out for.

Content

Blog posts are a common form of content alongside videos and downloadables for most businesses. Overall, content is the first step toward generating leads and traffic to your website. Besides regularly posting content, set up a strategy that mirrors the product you are offering. Note that there are different means of content to use. For most businesses, storybrand websites are usually ideal due to their in-depth content.

Your content should be well optimized to meet basic SEO requirements. Ensure you have the right keywords that customers are searching for. Search engines will prefer quality content that offers the reader some value. If readers find your content valuable, they will likely recommend your services to colleagues.

Track traffic

Analyzing traffic can give more insights into how you can improve your website. Leverage tools like Google Analytics to spot new opportunities to increase your website efficiency. You can get information on bounce rate, time spent on the page, reader demographics, and others through the right tracking tool. Such data will evoke questions to help you understand the website and its users. However, based on insights gathered, don't be quick to implement changes but observe the pattern for a period of time to make an informed decision.  Additionally, track the right metrics relevant to your business and product offering.

Regular Maintenance

Ensuring different elements of your websites are working correctly goes a long way in helping users show interest in your products. A fully functional website provides users the ability to return. Therefore, if you rely on a content management system, plugins, among other tools, ensure they are updated while monitoring any security vulnerabilities. It is ideal to hire a third-party developer to assist with maintenance.  Although businesses can build a website through open-source software like WordPress, it is essential to get the input of a qualified developer to analyze the website.

Back Up Website

You should anticipate unforeseen circumstances like the website crashing. Such an incident can be disastrous due to all data and coding loss. Part of your regular website management should involve backing up the site for you to restore the most recent version of the site. It is recommended to back up the site at least once a month. Even if your website host offers backup support, you should have an internal mechanism to ensure all your data is safe.

Mobile and Desktop Compatibility

As a business, you want to expose your venture to all the avenues. You should therefore cater for both desktop and mobile users. One common mistake by businesses is focusing more on mobile. However, both platforms should have a similar ease of use and user experience.

Endnote

A website is a work in progress hence the need to carry out basic management practices to serve customers better. The focus should be on using the right analytical tools to understand the audience and having a sufficient backup mechanism.

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