Ways To Get The Best Deals On Billboards In Austin
If you're looking for a way to get your business in front of a large audience, look no further than billboard advertising. Billboards are an effective and affordable way to reach potential customers in Austin, TX. In this blog post, we will discuss six events during the year that are great opportunities to advertise on billboards in Austin. We'll also give you some tips on how to get the best deals on billboard advertising!
What Is Billboard Advertising?
Billboard advertising is a form of advertising that uses large structures, usually located along highways or busy city streets, to display visually arresting messages. Billboards are typically leased by businesses and ad agencies on behalf of their clients. The average cost to lease a billboard ranges from $250 to $20,000 per month depending on the location, size, and other factors.
How Does It Work?
While the initial cost of billboard advertising may seem high, it's important to remember that billboards have the potential to reach a large number of people. In fact, studies have shown that billboards can generate up to 70% brand awareness in markets where they are used.
When you factor in the low cost per impression (CPM) of billboard advertising, it's easy to see why this medium is so popular. The CPM of Out-of-Home (OOH) advertising is generally around $0.35. Which means that for every thousand people who see your billboard, you will only pay $350. Compare that to the CPM of other forms of advertising, such as television (which can be upwards of $30), and it's easy to see the appeal of Austin billboards.
Now that we've the question "what is billboard advertising," let's take a look at six events during the year when you should consider running a campaign in Austin.
When To Consider Advertising on Billboards in Austin, TX.
There are a number of events that take place in Austin throughout the year that offer businesses the opportunity to reach a large audience. Here are six events you should consider advertising around:
- SXSW: One of the biggest music, film, and tech festivals in the world. This event takes place in March and draws over 400,000 people to Austin every year.
- The Austin City Limits Music Festival: A two-weekend music festival that takes place in October. ACL attracts over 450,000 people each year.
- The Texas State Fair: An annual fair that takes place in September and October. The fair attracts over three million people every year.
- Fun Fun Fun Fest: An annual music festival that takes place in November. The festival attracts over 50,000 people each year.
- The Austin Marathon: An annual marathon that takes place in February. The marathon attracts over 20,000 participants and tens of thousands of spectators.
- South by Southwest (SXSW): One of the biggest music, film, and tech festivals in the world. This event takes place in March and draws over 400,000 people to Austin every year.
Tips for Getting the Best Deals on Billboards in Austin.
Now that we've discussed six events during the year when you should consider running a billboard campaign in Austin, let's take a look at how you can get the best deals on advertising. Here are a few tips:
Work With a Local Company.
One of the best ways to save money on billboard advertising is to work with a local company. Many national companies that offer billboard advertising services will mark up their prices when working with clients in Austin. By working with a local company, you can avoid these markups and get a better deal on your billboard advertising.
Another way to get the best deals on billboards in Austin is to compare rates from different providers. There are a number of companies that offer billboard advertising in Austin, so it's important to shop around and compare rates before making a decision.
Once you've found a few companies that you're interested in working with, be sure to negotiate! Billboard providers are often willing to lower their rates if they think it will result in getting your business.
One of the best ways to get a good deal on billboard advertising is to be flexible with your requirements. If you're willing to run your ad during off-peak hours or in less desirable locations, you'll likely be able to get a discount.
Billboard advertising is a great way to reach potential customers in Austin, TX. In this blog post, we have discussed six events during the year when you should consider running a billboard campaign in Austin. We have also provided insight on how to get the best deals on billboard advertising.
By following these tips, you can be sure to get the best deals on billboard advertising in Austin. So if you're looking for a way to reach a large audience in Austin, TX, be sure to consider billboard advertising. Thanks for reading!