How PPC Works With An Agency And What You Should Know

2022-04-28by Alice Johnson

You know that online advertising is a must if you're running a business. Paid search, or PPC, is one of the most effective forms of online advertising. It helps you reach new customers and grow your business.

The average cost-per-click (CPC) in the software industry is $3.80, and the most expensive software industry keyword CPC is $95.

However, managing a PPC campaign can be difficult, especially if unfamiliar with the process. That's where an agency comes in. An agency can help you set up and manage your PPC campaign, so you can focus on what you do best - running your business.

This article will discuss how PPC works with an agency and what you should know before hiring one.

What Is PPC?

PPC, or pay-per-click, is an advertising model used on websites and search engines. In this model, advertisers pay a publisher (typically a search engine, like Google) each time their ad is clicked.

It's a simple and efficient way to drive traffic to your website.

How Can an Agency Help You?

So, do you wonder how PPC works with an agency? Here are a few ways.

1. Setting Up and Managing Your Campaigns

An agency can help you set up your PPC campaigns and manage them ongoing. It includes keyword research, ad creation, and bid management tasks.

Agencies also have access to tools that you might not have, making your life easier.


For example, some agencies use software that automatically adjusts bids based on real-time changes in the marketplace. It can save you a lot of time and money, as you don't have to monitor your campaigns yourself constantly.

2. Optimizing Your Campaigns for Better Results

Optimization is the key to any good PPC campaign. An expert team can help you optimize your campaigns for better results in several ways, including:

-Keyword research and selection

-Bid management

-Ad copywriting and testing

-Landing page optimization

-Conversion tracking and analysis

These are all vital elements of a successful PPC campaign.

3. Generating Reports on the Performance of Your Campaigns

Tracking conversions is necessary, but so is understanding how your campaigns are performing as a whole. Reporting can help you see which aspects of your campaigns are working and which need improvement.

Your PPC agency should be generating reports regularly, whether that’s weekly, monthly, or quarterly. These reports should be in-depth and include:

-The budget and spending for your campaigns

-How many leads or sales were generated as a result of the campaigns

-The amount of traffic each campaign is generating

-A breakdown of where that traffic is coming from (organic, paid search, etc.)

-What keywords are being targeted, and how they’re performing

-Which ads are being clicked on, and how often

-The average cost-per-click (CPC) for each keyword

-A list of any changes that were made to the campaigns during the reporting period

Make sure you review these reports to understand what's working and what isn't.

4. Identifying and Targeting High-Value Keywords

Keywords are the main ingredients of any PPC campaign, so it’s essential to target the right ones. Your agency will help you identify which keywords are the most valuable to your business and make sure your ads target those keywords.

Keyword research is an ongoing process, so as your business grows and changes, your keyword strategy should grow and change with it.

Your agency will also help you create an ad copy that is effective and appealing to your target audience. Ads that are well-written and relevant to the targeted keywords have a higher chance of being clicked on, so it’s essential to make sure they stand out from the competition.

5. Suggesting Bid Strategies That Will Maximize Your ROI

ROI means “return on investment” and is a critical metric for any business. An agency will always be looking to suggest bid strategies that will result in the highest ROI for you.

They may also recommend the budget allocations, ad group structures, targeting options, and more. They have the experience and knowledge to make these decisions to get the best results.

An agency can also help you manage your bids, providing recommendations for how high or low to set your bids to reach your goals. They will also adjust these bids as needed to stay on top of the competition and continue earning traffic and leads.

6. Crafting Compelling Ads That Will Generate Clicks

Ads are what will get your PPC campaign noticed and generate clicks. The text of your ad must be well-written and compelling, or else you'll miss out on your potential customers. Your ad should also include a call to action, telling the reader what they should do next.

Final Thoughts

PPC is an excellent way to achieve your target market and generate leads and sales. When you work with an agency, they will help you create a campaign tailored to your business and goals. They will help you track down your results and make changes as needed.

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