Why You Should Create A Mobile App For Your Business In 2022
Mobile applications have revolutionized how businesses engage with their customers. These digital tools have opened opportunities for businesses to have more direct communication with clients and prospects and enhance brand awareness.
Having a developer come up with a customized application for your business is almost becoming necessary in order to keep your brand at the top of your customers’ minds.
With people all over the world purchasing mobile phones and using them as a primary means to connect to the internet, mobile applications carry huge potential in taking your business to the next level.
Below are the top reasons you should create a mobile app for your business in 2022.
1. A Great Marketing Channel
With a mobile application, useful information and notifications can be sent to customers instantly, which compliments your marketing efforts in other media such as the web and socials.
The information relayed to customers via your mobile application has to be of value to them. Communicating offers and deals to customers using your application helps create a loyal customer base.
In this crowded marketplace, selling your brand and enhancing brand recall is of the essence in boosting sales. Through artificial intelligence, mobile apps can store customer data, which helps identify preferences.
With this in mind, appropriate communication to individual customers can be made, ensuring that your client base is not bombarded with unnecessary information. With an application, your brand’s visibility is enhanced as customers frequently come across your logo after downloading an application.
2. Distinguishes you From Competition
In this digital transformation era, standing out from the competition has never been easier. While everything on-site at your brick and mortar stores may be similar, differentiating yourself on digital spaces can help you surpass the competition, increase your customer base and keep your customers loyal to your brand.
With customers preferring to carry out certain functions such as payment for services rendered, on a mobile app as opposed to websites, offering this and more functionality seamlessly on your application is crucial in creating great customer experiences and standing out from the competition.
Ensuring that your application has as many useful features as possible and can function well on both iPhone and Android operating systems is also key in raising the bar as businesses are continuously coming up with applications.
3. Loyalty Programs
If you have a loyalty program in place or are considering introducing one to boost sales, a digitalized loyalty scheme through your mobile application can come in handy in building a loyal following and a community that values your brand.
With an application, rewarding customers for their spending is made quicker and easier, enhancing cross-selling and up-selling. Having your customers collect reward points from your mobile application every time they choose your brand over the competition is key in customer retention.
With these points, customers can then collect rewards from a single platform that is easily accessible. Statistics are in favor of loyalty programs and ensuring that they can be relayed on mobile devices.
Eighty percent of customers in the USA admitted to being loyal to brands that offered reward programs. Seventy percent of shoppers expressed their willingness to participate in a loyalty program if it could be availed on their mobile phones.
4. Cost Minimization
As earlier mentioned, applications are powerful marketing tools. They provide personalized communication to customers on their mobile devices, which enhances loyalty. While at it, they also cut marketing costs significantly for a business.
Budgetary allocations for the printing of posters and leaflets are eliminated. Labor costs such as hiring an agency to distribute these promotional materials are also eliminated.
Applications are also integrated with chatbots and push notifications, ensuring functionality as in other platforms such as email.
5. Secure Payment
With many customers falling prey to fraudulent activities while making payments online, they are becoming increasingly cautious about the platforms they use to transact.
Applications provide an encrypted and safe platform for customers to complete transactions. A mobile application thus comes in handy in improving customers’ level of trust in a business.
Soaring your business to greater heights calls for deliberate efforts both on-ground and in the digital space. Taking time to identify experienced app developers and then coming up with a customer-centric application will, by all means, lead to customer retention, acquisition, and enhanced brand recall.
Author Bio: Samantha Higgins is a professional writer with a passion for research, observation, and innovation. She is nurturing a growing family of twin boys in Portland, Oregon with her husband. She loves kayaking and reading creative non-fiction. She highly recommends these tips to succeed In this digital enterprise transformation era.