The 5 Best Shopify Apps That Every Merchant Needs In 2021

2021-11-04 by Bruno Belton

Shopify, which is now powering over 1,500,000 live sites, is one of the most powerful eCommerce platforms. As a cloud-based shopping cart solution, Shopify enables everyone, even those who have no technical skills, to launch an online business. 

Besides built-in features, Shopify store owners can also integrate various apps and tools to extend the site functionality and maximize the store potential. Shopify App Store now has over 4,000 apps provided by Shopify and other vendors. These apps can fulfill a wide range of business needs, from marketing, SEO to inventory management, shipping methods, etc. 

Like you, all merchants must have ever questioned the best solution for generating more revenue and profit. To make you not overwhelmed among a variety of options, in this article, we would like to list down the five most awesome Shopify apps that help increase sales significantly. 

1. Avada SEO Suite - All-in-one SEO solution

In this digital age, regardless of the industry you are operating in and the products you are selling, search engine optimization is (SEO) always the foundation of business success. The better your SEO performance is, the higher Google ranking you can achieve. When your website appears in the top positions on the search engine results pages (SERP), you gain more traffic and a higher chance of converting visitors into real customers. 

Understanding the importance of good SEO practices, the Avada team provides you with an excellent solution to build on-page SEO effortlessly. 

Avada SEO Suite handles almost every aspect of SEO. Purposely designed to optimize website images, structure, and content, SEO Suite app helps search engines crawl and index your site more efficiently and rank you better. 

Highlight features:

  • Image optimization

  • Auto-add Google structured data

  • Meta tags optimization

  • SEO checklist

  • Prevent duplicate content

Rating: 4.9

Pricing plans: FREE

2. Smile.io - Rewards, and Loyalty

Besides acquiring new customers, keeping existing customers returning is an even more effective way to explode sales. A 5% increase in customer retention can contribute up to a 95% increase in overall profit. 

Smile.io allows implementing comprehensive Rewards and Loyalty Programs to keep customers engaged and committed to your online store. 

By utilizing Smile.io, you can create a distant shopping experience by offering your customers: 

  • Reward points program

  • Referral program

  • VIP program

These appealing programs keep current customers coming back for more purchasing and motivate them to refer your products or services to others. 

Rating: 4.7


  • FREE 
  • STARTER - $49/month 
  • GROWTH - $199/month 
  • PRO - $599/month

3. Avada Social Proof - Photo Reviews

In the eCommerce space, social proof is a powerful tool to increase the conversion rate. We, as humans, are often influenced by others’ interactions and actions. Online shoppers tend to rely on previous buyers when purchasing something they are not familiar with. 

Social Proof app developed by Avada help boost purchase decisions by automatically displaying recent sales, order notifications, reviews, etc. These notices prove to customers that your store is jam-packed with orders and customer interactions. These social proofs effectively build trust and motivate visitors to convert because of the fear of missing out (FOMO). 

Highlight features: 

  • Various notice types

  • Advanced targeting

  • Flexible design and layout

  • Device responsive

  • Report

Rating: 5.0

Pricing plan: FREE

4. Omnisend - Email Marketing

Ongoing marketing efforts guarantee sustainable business growth. Sending numerous emails based on shopping doer activities helps to build productive relationships and gain repeated purchases. 

The Omnisend marketing automation platform can actively drive sales across multiple channels, including Email, SMS, Facebook, Google, etc. by sending relevant messages during customer shopping journeys. 

Highlight features: 

  • Build automated workflows

  • Create multiple email & SMS campaigns

  • Fully-fledged segmentation

  • Dynamic forms for email capture

  • Easy to edit content

  • Actionable reports

Rating: 4.7

Pricing plans:

  • FREE 
  • STANDARD - $16/month
  • PRO - $99/month 
  • ENTERPRISE - custom pricing

5. Recom.ai - Cross-sell and upsell

Cross-selling and upselling are considered the two most effective sales tactics to maximize a purchase's value and boost revenue for every business. Cross-selling is used to recommend shoppers supplementary products to what is being bought. Meanwhile, upselling is utilized to persuade customers to purchase a more expensive version of the current product. 

Recom.ai is one of the most trusted Shopify apps for cross-selling and upselling. With AI and a rule system supported, you can create sophisticated upsells and cross-sells in just minutes. 

Rating: 4.7

Pricing plans:

  • < 500 VIEWS - FREE 
  • 501 - 5,000 VIEWS - $29.99/month
  • 5,001-20,000 VIEWS - $69.99/month
  • 20,001 - 100,000 VIEWS - $149.99/month

Final words

Shopify has been and will continue to be a robust eCommerce platform. Plenty of tools and apps has contributed to its effectiveness. 

Choosing apps that are most appropriate for your own business needs can create an advantage edge. We hope that this article has somehow helped you to make the right decisions. 

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Bruno Belton

Bruno Belton

Avada Commerce

Hi, I'm Bruno, 24 years old. I write about eCommerce and marketing. I am passionate about eCommerce and creating insightful content to help entrepreneurs launch and grow their businesses. Now I work as a marketing executive at Avada Commerce -an eCommerce solution provider.

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