7 Major Web Hosting Factors That Can Affect Your Websites SEO
It's said that change is inevitable. Unlike five decades ago, most questions now have answers, and there is an easy way to find these answers, which is the internet through search engines such as Google. The use of the internet to research and find solutions to unsolved issues has become popular over the years, making web designers a busy lot. Web designing has become a dynamic field of work, and because of its popularity, there is stiff competition. Every web designer's dream is to create a website that appears on top of every search site whenever anything involving its content is typed on the browser. This can only be done by ensuring a high search engine optimization (SEO) ranking and an efficient hosting service provider.
What is Web Hosting?
Web hosting is a service that allows web pages or websites to be posted onto the internet. A web hosting service provider is an organization that provides required technology and services for a website to be viewed on the internet whenever it's address is searched or content within its domain. Websites or web pages are stored in servers. Web host not only provides space on a server for clients to use but also provides internet connectivity. Web host companies have recently gained fame as they are the way to go since not all organizations interested in creating a website have it within their budget to own a server. This is why a webmaster makes a website and then hands it over to a web host who stores it on their server.
Hosting services have been classified into two categories: small hosting services and extensive hosting services. World wide web users have grown over the years, which has created the need for most organizations to have an online presence through creating functional websites for reasons such as marketing and creating awareness among their clients.
Types of web hosting
• Shared web hosting
This is where all domains share a shared pool of server resources in that one's website is placed on a similar server as other sites. This type of hosting is less effective because it's rigid and can't be modified without a software upgrade.
• Reseller hosting
These are websites sold to web admins, and clients are allowed to become web hosts themselves. Many resellers provide service that is almost identical to clients and provide technical support themselves. Reseller accounts vary in size and are, in most cases, shared accounts.
• Virtual dedicated server
This is where resources are divided into virtual servers where they don't reflect the underlying hardware directly. Users may not have root access to their virtual space. They are also called virtual private servers.
• Dedicated hosting service
The user gets full access to his web server and has complete control but doesn't own it. This is one of the relatively cheap types of web hosting service since the cost of maintenance is cut. In the server, the client manages his dedicated server and is responsible for its maintenance.
• Managed hosting service
In this case, the user is allowed little control over his web server not to make changes that may create problems. The user can manage data through remote management tools such as FPN. The main aim of denying the user complete control is to guarantee quality service, which the user could disrupt.
• Clustered hosting
This is where many servers host the same content to ensure maximum resource utilization. Clustered servers create a perfect solution for scalable web servers.
Above are just a few examples of web hosting types among the many. To achieve the main aim of creating a website, it's crucial to hire the proper web hosting service provider organization where there is an assurance of quality and reliability. With the right web host, the SEO rating increases, leading to a flood in your website, ultimately achieving the organization's online goal.
Web hosting factors that can affect your website's SEO
Slow website speed
Most internet users are impatient and loath pages that take a long to load. Major search engines such as Google consider speeding a significant factor that they include it among the things used to rank a website on SEO. Websites that take long to load are penalized, while those that load fast are given a boost in search results.
It's therefore essential to invest time and resources in choosing a web host that provides visitors with a speedy experience to increase rankings. The hosts should be in close geographical proximity with the audience since the longer the data transmission distance, the longer it takes for the webpage to load.
Though humans are to error, errors that cause a website's downtime should be avoided ata all costs since they would cost you a website. Website downtime is where the page is loading at all. This may result from hardware failure, server overload, or security breaches. The worst is that SEO rankings are done regardless. If the rankings are low, search engines like google may decide to eliminate your website among the search results after flagging the website as unreliable. This is why the reliability of a web hosting service provider should be top of your list of factors to consider when vetting web hosts. In that, the chances of having downtime in the year are at 1%.
Internal server error
Often, you search for something, and an error message of 'database connection failed 'is displayed. This won't cost you as much downtime as a webmaster, but the rankings are bound to bounce off. If the problem persists, it's advisable to consider upgrading your hosting plan. This problem is caused mainly by trafficking and an overload due to a lack of enough bandwidth.
Sharing hosting services with spammers
This mainly results in low rankings on the search engines. When search engines penalize spammy websites, they penalize other websites using the same IP address as well, and yours is at risk of being one of them if you share hosting services. If your website has been ranked lowly and not aware of the reason, this could be a probability. It's important to check who else is using your IP address by entering the URL in the Reverse IP Domain Check.
If possible, it's vital to ensure your URL ends in a '.com' TLD since most people are more familiar with it than others, and that is what they type when searching. If not, make sure your TLD is as simple and easy to memorize.
Prioritizing SEO performance is vital to any firm that wants to create an online imprinted presence. To ensure this, one should frequently ensure the web host is in check so that the rankings don't go any lower. Managing SEO for your B2B company is an unending demanding task, but when done perfectly, the fruits are sweet since high rankings ensure trafficking of visitors to your page. When many people come across your content, awareness of your services and products is created, ultimately leading to more sales and betterment in the business's general performance.