How Your Web Hosting Provider May Affect Your Website Performance
Choosing a suitable hosting service provider for your business website is one tough decision to make. That's because no matter how pretty your website is, your web host can bog down its performance.
We are talking about slow loading times, gateway errors, security issues, and more.
Thus, you need to look for a web hosting service that can help improve your company website's performance.
Why Website Performance Matter
Looking for the best web host for your business plays a crucial role in launching your website on the internet. Although many companies believe that their job ends on paying monthly hosting for a web provider, there's a lot more than it seems.
In fact, there's a correlation between your hosting company's efficiency and the ROI of your business.
During the recent Facebook, Instagram, and WhatsApp outage, it is believed that the social media giant lost about $3.3 million. This means that downtime can cause your business thousands of dollars if you do not go for the right web hosting provider.
If you are still unconvinced how your web host can affect your website's performance, keep on reading:
Web Loading Speed
Do you know that approximately 50% of site visitors expect sites to load only with a one-second delay? Moreover, 40% will leave a site if it takes more than three seconds to load.
You shouldn't overlook this metric as a beginner, especially if you're an e-commerce site. That's because this can lead to massive traffic loss and low conversions.
Make sure that you use tools like PageSpeed Insights to test your site speed and know where you can improve it. You should also find out whether your current hosting provider is ensuring you have a fast-loading site or not.
The faster your site loading speed is, the higher the chances that customers will visit your site.
Since speed plays a crucial role in your website's performance, it only makes sense to go for a better hosting provider. You can opt for dedicated hosting, purchase an SSL certificate, and use Content Delivery Network (CDN).
SEO (Search Engine Optimization)
You need to know how your rankings on Google can affect your site search results and how your web host of choice plays a role with it.
For instance, speed plays a crucial ranking factor for websites. How fast your site loads will determine how you'll rank on the SERP rankings on Google.
You can also try to incorporate a headless content management system (CMS). Doing so gets rid of your content's presentation layer, making it platform-independent. Moreover, it uses less code, which can benefit your website's page load speed.
And as previously mentioned, a fast-loading website means a better user experience. And better user experience can help improve your conversion rate.
Since hacking and cyber-crimes are on the rise, the last thing that you want is for a cyber-criminal to gain access to your site. Likewise, you don't want your customers' data stolen and later be misused as a breach of their data privacy.
Hence, you need to ensure that your web hosting provider has all the best tools and features to secure your online store. Ideally, your preferred hosting provider should have reliable malware protection and vulnerability scanners. This is to detect any suspicious codes that cyber-criminals might use in their source codes.
Otherwise, it can hurt your business in the long run.
For one, no one would trust a compromised website. Second, browsers such as Chrome warn users whenever they are landing on an unsecured website. This can lead to high bounce rates, hurting your search engine ranking.
As your site grows, it will naturally attract more traffic. That's why the hosting provider you choose should be able to upgrade and scale to fit your site's traffic growth.
It should also give you several plans and fit multiple budgets. If you're starting small, make sure that you have the essential resources you need to run your projects seamlessly.
Your site's uptime is vital as it dictates the availability of your website online. On the other hand, poor uptime means that your website is offline often.
This can hurt your business's online revenue flow.
Think of it this way: Whenever your website is down, it is like you are closing your doors to your customers.
Hence, you should look for a hosting provider that has at least 90% uptime. Otherwise, you are hindering yourself from driving leads and generating sales.
Having a reliable support team will ensure that your site is always up and running. See that you look up reviews that indicate the quality of the web host's support team that you picked.
Make sure that you look for one that offers a live chat or call support that works 24/7. You don't know when downtime can happen, so you have to be prepared for it.
Another thing that you shouldn't overlook when choosing a web hosting provider is your Domain Name System (DNS.) Just like a phone book, it's a directory that will translate domain names into IPs.
So, let's say that the DNS is down. Naturally, your site will follow suit as well. That's why you should get a reliable DNS from your web host.
Choosing a reliable web hosting provider is more than just getting your website up and running most affordably. You will do your business a disservice if you do not look for a web host that can benefit your website's performance.
As such, we recommend looking for the best and most-secure web host that you can afford.
Juliette Anderson is an Outreach Community Specialist for an e-commerce fulfillment company that specializes in partnering with online sellers who have an average parcel weight of 5+ pounds or greater. She works hand-in-hand with e-commerce stores to achieve optimal sales for four years already. Her specialty lies in social media marketing and paid promotions.View Juliette Anderson`s profile for more