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10 Key Factors To Consider When Designing And Developing A Website

2021-09-13 by Juliette Anderson

Nowadays, businesses must have an established online presence. This explains why you need a visually appealing and professional-looking website.

 

If a customer finds your website shady, it is like you are chasing them away. And this can hurt your business's reputation, which can be detrimental to your venture.

 

However, web development and design are more than just choosing your website's pretty colors and images. You have to consider various factors to ensure that it will rank for the right keywords. Otherwise, your customers would not know that your business exists.

 

If you are curious what those factors are, keep on reading.

 

Audience

Your audience is primarily the main reason why you've set your site in the first place. So, it would help if you take the time to know your audience better.

 

Designing your site starts by defining your target audience and their queries and then addresses these concerns.

 

What type of information is your audience searching for? What are their usual queries, and how well does your site address these concerns? By doing so, you can define your audience well. That way, you'll develop a rough outline of what kind of site you're aiming for.

 

Hosting Provider

When looking for a hosting provider for your site, you need to keep it and your business module in mind.

 

If your site is going to be filled by media, you probably need a much larger hosting plan. If your site is experiencing a high frequency of traffic, then you probably need a responsive and quick hosting service.

 

You also have to consider the kind of security your hosting provider gives. You need to do some research about your hosting provider to know if they're suitable for your needs.

 

You can do this by visiting web-based networking media and other third-party sites before you can settle with a conclusion.

 

Usability

It's great that you have a website that's visually appealing to a first-time user. However, customers aren't just coming over to your site to look at stunning photos.

 

Their main goal is to purchase a product or service and then get more information about what your site is all about. And this should be the primary focus of your design.

 

Your web visitors should find your site easy to navigate. Ensure that they can find what they are looking for and accomplish their tasks, whether buying your products or booking a consultation.

 

Website Layout

Your layout is the overall map of your website. Note that many things go into creating a highly effective layout to create a positive user experience.

 

This doesn't just apply to the web page's general layout but also to how each page would look. How the content is placed, the calls to action, images, widgets, menus, and so on are essential.

 

Web Design

Your site's design is also equally important. Make sure that you have a design that's appealing to users and is simple to use at the same time.

 

A spotless web design allows your visitors to do the following:

  • Navigate your site easily
  • Find what they're looking for without lurking pointlessly

A well-structured design will also significantly improve your user experience. You can consider working with great web designers such as Michelle Dipp, who specialize in UX/UI design.

 

Graphics and Animations

Usually, these two aspects are part of web design. Nonetheless, graphics and animations have a significant impact on how visitors will perceive your website.

 

As such, your visual elements should work well with the layout, typography, colors, and even white spaces. Doing so can ensure that your website will be visually appealing.

 

Loading Time

Another essential factor that you need to consider is your site speed.

 

Your page's loading times are crucial since they directly influence a user's decision to stay or leave your site. Often, users will abandon your site if it takes more than 3 seconds to load. That's why your site shouldn't be too code-heavy and have optimized images.

 

Otherwise, you will lose your site visitors and have high bounce rates, which isn't suitable for your site in the long run.

 

That's why you should fix any of these loading issues before you launch your site and regularly check your site's speed performance as well.

 

Mobile Responsiveness

Nowadays, people are using their phones to browse the internet. In fact, approximately 51% of web traffic worldwide comes from mobile devices.

 

Therefore, when building a site, take the mobile-first approach.

 

Skipping mobile responsiveness altogether is one of the surefire ways to hinder you from having a successful website.

 

That's why you should ensure that your site design is mobile-optimized. That way, the images, texts, logos, and other site elements will look great on smaller screens. That's because many of your visitors will be mostly accessing your site via tablet or mobile phone.

 

Unique Content

When it comes to content, you must create high-quality content that's unique to your brand or line of business.

 

You should know that every paragraph in your content plays a crucial role if you want your site to rank higher up on search engines.

 

So, if you have plagiarized content, your rankings will suffer.

 

SEO Friendliness

Finally, any website that you created should be SEO-friendly. Meaning it should be optimized for SEO. You might want to include relevant keywords in your site when you make your content.

 

Usually, search engines will show the results based on how keywords are used. So, make sure that you are incorporating relevant keywords wisely and within the permissible limits of repetition.

 

Overusing keywords is often considered unethical by search engines. You should also include articles and blogs as part of your SEO strategy to increase site traffic.

 

Remember that SEO will get to with your target audience and customers. That's why you must ensure that you're creating a site that's SEO-friendly.

 

Final Thoughts

Having a website is vital in establishing your business's online presence. Nonetheless, there are factors that you need to consider when building and designing a website.

 

Whether creating a website from scratch or sprucing your existing one, refer to this post for ideas.

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Author

Juliette Anderson

Juliette Anderson

Juliette Anderson is an Outreach Community Specialist for an e-commerce fulfillment company that specializes in partnering with online sellers who have an average parcel weight of 5+ pounds or greater. She works hand-in-hand with e-commerce stores to achieve optimal sales for four years already. Her specialty lies in social media marketing and paid promotions.

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