9 Easy Steps To Set Up A Successful Online Store

2021-08-19by Juliette Anderson

There's certainly plenty of opportunities out there for people to earn money online. One of which is to start an e-commerce business.


If you're interested in setting up your e-commerce store yourself, here are the steps that you should follow.


Step 1: Determine the Products to Sell

Before you can start setting up your online store, you first need to figure out what you're selling.


It's ideal to have a specific set of products on offer instead of selling different types of products. It's harder to trust a shop that sells a variety of things. Choose a profitable product niche and one that you are interested in.


You want to have some interest in the products you're selling. Otherwise, how are you going to sell and market them to buyers effectively? That's why it's best to choose a niche you like and have a reasonably profitable product range.


Step 2: Do Market Research

Once you've chosen your product niche, it's time to do market research. If you want to carve a name for your online shop, you shouldn't be catering to everyone.


It would be best if you cater to a specific set of audiences. It will be much easier to push them towards a sale that way, and it's easier for you to market to them.


Doing market research will help you determine which type of audience is most interested in the products you sell. You might also find market gaps if you're lucky.


These market gaps can be helpful for your business. That's because you found a group of uncatered yet potential customers.


Step 3: Choose a Domain Name and Hosting Package

After you've planned out the niche you want to occupy in terms of product and audience, it's time to set up your store.


You should now be choosing your domain name or the URL that people type in the URL or web address bar. After that, you should then look into the hosting package for your website.


In an ideal world, your domain name should be SEO-friendly. Some shops have opted to go creative with their shop name, which is a risk.


Since your domain is likely going to be new, it will have lower domain authority. The chances of getting organic traffic will be more challenging. With an SEO-friendly domain name, you will have better opportunities to get your preferred audience to see your online shop.


Your web hosting package should have a reputation for ensuring a good uptime percentage for your site. Aside from that, it should be able to ensure that your website loads fast.


Step 4: Select an E-commerce Platform

There are plenty of ecommerce platforms for you to choose from, and some of them don't even require that you have coding knowledge.


Regardless, you want an ecommerce platform with a positive reputation and is affordable for you when you're starting. You should choose a more popular ecommerce platform because these can help you better with SEO and organic traffic.


Step 5: Customize the Store

Once you've chosen your ecommerce platform, it's time to customize the store.


Aside from the product pages, you shouldn't forget other elements like the About Us page or Customer Support. You want your store to have an easy-to-understand navigation system. You also want it to be user-friendly.


Don't forget to stick to a theme that suits your store's branding. You want things to be consistent to make it easier for people to remember you if they end up in your shop.


Step 6: Install a Shopping Cart Service

Your chosen e-commerce shopping cart is the heart of your online store's transactions. Thus, you need to pay special attention to the shopping cart service you use.


There are many ecommerce shopping cart service providers out there. It will help if you find a way to determine which ones are best for you.


Here are a few elements to look for in your shopping cart service:


  • Responsive (Mobile-friendly)
  • Flexibility or room to grow as your business grows
  • Affordable Pricing
  • Excellent Customer Support
  • Seamless interaction from cart to payment to the shipping
  • Easy set-up


These elements make for an excellent shopping cart service for your new online store.


Step 7: Set Up Payment Methods

Setting up payment methods is another critical step in developing your online store. You want to ensure that you cover all the bases or at least the most popular payment methods.


Aside from major credit and debit card companies, there are also many online payment platforms. PayPal is an example.


You may also include other payment methods like Stripe, Apple Pay, Google Pay, and Amazon Pay. The more options you include, the more sales you can have.


The last thing you'd want is for a customer to commit to a deal finally, and they aren't able to continue because their preferred payment method isn't there.


Step 8: Figure Out Suitable Shipping Options

After the payment method, it's time to fulfill the orders of your customers. Unless you're selling digital goods, you probably have to start thinking about shipping options.


You can have a flat-rate shipping fee or free shipping. Some stores offer a shipping fee calculator based on location as well as the weight of the products.


If you're running a dropshipping store, your supplier would be the one shipping the products off to your customers. Some store owners opt to do the packaging and shipping manually. Most small business owners do that.


However, once you've grown as a business and can't keep up with the demands any longer, it might be ideal to invest in a fulfillment and shipping service.


Step 9: Secure Your Online Store

Once you've got the entire selling process down, it's time to invest in security. Even if you're an online store, you want to make sure that you have protection.


You are processing sensitive information, after all. You don't wish cybercriminals to take advantage of your shop and get to your customers and yourself.


With that said, you should invest in different security measures for your online shop. Choosing a secure and reliable web hosting platform and ecommerce platform is a great way to do that. Switching to HTTPS is another simple way to keep your store safe. Also, don't hold a client's card data because you'll be liable for that.




By following the nine steps listed above, you should have an online store up and running. The easy part is over because the next thing you want to do is attract customers and generate sales. Good luck, and may you have a profitable venture in your hands!

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Juliette Anderson

Juliette Anderson

Juliette Anderson is an Outreach Community Specialist for an e-commerce fulfillment company that specializes in partnering with online sellers who have an average parcel weight of 5+ pounds or greater. She works hand-in-hand with e-commerce stores to achieve optimal sales for four years already. Her specialty lies in social media marketing and paid promotions.

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