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Digital Marketing Tips For Your Coffee Business

2021-07-22 by Kelly Reed

Whether you run a café, roaster, coffee bar, retail coffee shop, coffee equipment, or any other coffee-related business, having an online presence is crucial if you expand your customer base. Statistics show that Americans consume 75% of their caffeine in the form of coffee.

Looking at these statistics, you should strategically market your business in a way that reaches and attracts your target audience to scale up your business. In this article, you’ll find actionable tips that will help you excel in your digital marketing journey.

1. Website

Having a coffee website is just as important as a physical shop. This is why you should make it appealing and easy-to-use for your customers to enjoy their experience and come back for more. Ensure that your landing page isn’t cluttered so that your visitors can easily place their orders. Include a cart and a payment option on your website for your customers to place orders and pay without much hassle.

2. Optimize your Google My Business (GMB)

Whether you're a local, regional, national, or international business, Google My Business helps you manage your online presence across Google search and Google Maps. You become visible to your customers and target audience. Here’s how you can optimize your GMB for maximum benefits:

  • Fill your business profile section
  • Post relevant content that uses keywords on your Google posts section
  • Optimize your images
  • Include a local contact number
  • Monitor your QA section and interact with your customers
  • Collect and register Google reviews


3. Content marketing

This is where you plan, create, distribute, share, and publish content for brand awareness (coffee business), sales, reach, interaction, and loyalty. There are several types of content marketing:

Social media content marketing

Digital marketing is about covering a broad reach. That's why if you want your coffee business to flourish, create business pages across all social media platforms like Facebook and Instagram. That allows you to introduce your brand to people across different demographic locations. It also allows you to interact with your customers and prospects.

Blog content marketing

A blog helps you keep your readers engaged by regularly updating content regarding your product or service; that way, they're up to date with your brand. Blogging also helps with SEO strategy by creating content using keywords that help you rank on SERPs.

Infographic content marketing

This is a visual representation of your business. It combines short sentences, simple words, and transparent images to summarize information, make data easy to understand and break down complex concepts.

Video content marketing

This involves consistently creating and distributing valuable video content to attract, engage, and convert your target audience. The video should create product, service, and brand awareness, educate your audience on the benefits they'll get from choosing your brand, and convince your prospects to choose you over your competition.

Podcast content marketing

According to research, one-third of Americans regularly consume podcasts. That makes it a great way to market your products and services.

Endnote

Digital marketing is a great way to advertise your business as you can reach a lot of people compared to other advertising means. These tips will help you to market your business online successfully.

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