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The Importance Of Quality Web Hosting For User Experience

2021-05-21 by Catherrine Garcia

What happens on a website largely affects user experience. However, not all factors that affect user experience are on the website per se. A lot of things happen in the background where no one except web admins knows what's going on.

Web admins and their hosting providers, to be more precise. As you may already know, every website needs hosting to have its own place on the Internet. Web hosting keeps websites operational and available and provides websites with their unique name and address.

Therefore, if you're planning on creating a website for your business or your portfolio, you'll have to focus on getting the best quality web hosting you can find. If not, your website visitors will start abandoning your website as soon as you launch it.

With that in mind, here are a few reasons why quality web hosting is important for user experience.

Safety and security

Your web host is responsible for implementing proper cybersecurity measures on your website. They have to guarantee the safety of your files and your data. If not, you should look for another provider. But how exactly does that affect user experience? Simply put, your website visitors expect privacy and security when browsing your website.

They don't want to run into scams, malware or other threats on your pages. If they do, you can be sure that they'll never come back again, even if you fix all the issues. Moreover, they will report your website, and it will be banned by search engines until matters are resolved.

The more time your website spends offline, the more business you'll lose. This is especially true if you're running an eCommerce store on your website.

Now, imagine a customer placing items in the shopping cart only to find out that your checkout page isn't secured. Do you honestly expect anyone to share their credit or debit card info on an unsecured web page? Of course not.

Security is part of the user experience, and it matters to them. If your hosting provider isn't able to secure your pages, your customers won't bother buying anything from you.

Website speed

The real value of quality web hosting can be seen in your website speed and page loading time. No one really pays too much attention to this factor until they start generating a lot of traffic and their website starts to struggle.

According to a top web design company in Miami, a one-second delay in page loading time than what consumers normally expect decreases customer satisfaction by 16%, page views by 11% and conversion rates by 7%. So, if anything can affect user experience on your website, it's website speed.

 

Website speed depends largely on your hosting provider. For instance, if you create a complex design for your website, you can expect it to slow down a bit due to all the visuals in place. Add high traffic to this scenario, and you may have a problem.

However, if you have quality web hosting, you won't have to worry about any of this. In fact, your hosting provider will use CDN (Content Delivery Network) to minimize the geographical distance between website users and servers, thus helping to improve website speed regardless of the traffic or the quality of the visuals on your website

Uptime

Most people believe that websites are up and running 24/7, but that's not the case.

Every website needs to be taken offline for maintenance and updates. How long that will take depends on the quality of your web hosting.

If your hosting provider cannot guarantee at least 99,9% uptime, you should switch providers immediately. This is especially true if you're selling products on your website.

Imagine customers loading your website because they want to buy something only to run into an error telling them your website is offline. The more this persists, the more dissatisfied your customers will be, not to mention all the lost sales.

Your website availability can have a huge impact on the user experience. If your website is down most of the time, consumers will simply abandon you and move to another business.

Awesome customer service and support

There are a lot of things that can go wrong on your website when you least expect it. Whatever goes wrong will impact user experience, especially if you don't resolve the issue fast enough.

If you do not know about fixing websites, your only hope is to contact your hosting provider. They are also - or at least should be - responsible for maintenance and fixing issues on your website.

Now, if you have a great hosting provider, you'll be able to reach customer support and have the issue resolved in no time. But that's not all your provider should do.

For example, you managed to get a lot more traffic for your website with help from one of the best digital marketing companies. Your hosting provider has noticed a spike in traffic, and they have contacted you to offer a package upgrade so that your website will be able to handle additional traffic. That's what quality web hosting is all about.

Backup and recovery

Sometimes, your website may crash completely due to catastrophic system failure or a data breach. As mentioned before, websites that are down tend to irritate consumers. They won't know what the reason behind your website's downtime is, so they'll simply leave.

If you have quality web hosting, this problem can be avoided altogether. In fact, your hosting provider should always keep a backup of the current version of your website. That way, if your website crashes after an update or a patch or anything similar, they can restore it to its previous state in a matter of seconds.

Less downtime means your users won't have to suffer any inconveniences, and you'll be able to continue providing them with an exceptional experience.

Quality web hosting is of vital importance to your website security and user experience.

That's why you must find the best solution for your website, not just opt for the first one you come across. This might be more expensive, but the investment is well worth it in the end.

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Author

Catherrine Garcia

Catherrine Garcia is an experienced Web Developer at WPCodingDev and a passionate blogger. She loves to share her knowledge through articles on web development and WordPress related topics.

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