Nowadays, many companies have their websites. Some have an in-house team who are working on it, while some prefer to outsource their IT needs.

 

But having a website is not enough to ensure your business's success. Website monitoring is also essential.

 

But what should you look into a website performance? And why should you do it? Keep on reading to find out:

Secure Your Website

No site is invincible against cyber attacks. And hackers can hurt your website's security and your business's profit.

 

Luckily, you do not need to get surprised when someone tries to hack your website.

 

Through website monitoring, you can check your backend from any malicious activities. Also, you can take appropriate actions to secure your website. It can be as simple as updating your server's password and updating your backend's software.

 

Another thing you can do is install a security plugin. That way, you can fortify your website's security and keep tabs when someone is trying to break down your walls.

Know When Your Website is Offline

Web hosts promise at least 99% uptime. Sure, that sounds amazing, but it also means that there your website will go offline.

 

This usually happens when your server is making an upgrade or due to cyberattacks. Nonetheless, would it be nice to know when your website will have a downtime?

 

When it comes to server-side downtime, you will receive an email from your web host beforehand. Web hosts also provide a dashboard where you can check your website's performance.

 

PRO TIP: Declining web performance could mean an impending outage.

Improve Website Pagespeed

Search engines pay close attention to a website's usability. And one way to measure it is through your page speed.

 

When your website takes more than three seconds to load, the bounce rate can increase to 32%.

 

Luckily, some tools can help measure your website's page speed.

 

There is Google's Pagespeed Insights and GTmetrix, which are popular speed monitoring tools. Plus, they list down recommendations that you can act upon. Doing so can help boost your website's loading speed.

Complement Your SEO Efforts

Other than your page speed, website monitoring helps with your search engine optimization efforts.

 

If you work with a decent SEO or digital marketing professional, it makes sense to expect a website performance report. This report is a culmination of checking your site's SEO health.

 

This includes your website page speed, link building activities, monthly traffic volume, and more.

 

Through this SEO report, you get an insight into activities that work best for your business and what bogs down your website's performance.

Protect Your Business's Reputation

Many marketing professionals would agree that your website is a reflection of your business.

 

A reliable business has a well-designed and functional website with well-written content. Otherwise, your site visitors will think that you are a scammer, or your company is now defunct.

 

It does not matter if you run an enterprise or a family business. If your website is always down, no customer will trust. It is also less likely that you will generate traffic, conversion, and backlinks.

Mitigate Profit Loss

Think of your website as your online storefront. When it is offline, it means that your store is closed. And when it is closed, you prevent yourself from driving leads and generating sales.

 

That said, website monitoring allows you to take a proactive approach to mitigate profit loss.

 

For one, you get to see when your website has issues. That way, you can fix it immediately or encourage customers to use alternative channels while working on your website.

 

Doing so helps you salvage as much revenue as you can even though your website is down.

Prevent Re-occurring Errors

The beauty of website monitoring is that you get to keep records of past errors and failures. Doing so allows you to check the trends and look for patterns.

 

For instance, you noticed from last year's report that your website slows down significantly before a downtime. This means you need to focus on improving your page speed to ensure less downtime.

 

You may also notice that downtime usually occurs around known holidays. This could mean that your server cannot handle traffic surges. Then, you might want to consider upping your server capacity around those times.

 

Too much downtime can also mean that your server is flaky. It is to decide whether to upgrade your server or move on to a more reliable web host.

Website Monitoring is Risk Mitigation

Website monitoring is essential to ensure that it is performing at its best.

 

While no website is foolproof, checking its health and performance allows you to reduce downtime's negative impact.

 

It also allows you to take appropriate steps in reducing the negative impact of website downtime. This includes the following:

 

• Protecting your business's reputation
• Protecting sensitive customer data
• Ensuring that you are still generating leads and sales
• Ensuring that your website is ranking in relevant search results

 

Doing so allows you to keep on providing excellent customer service and boost your income.