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6 Major Reasons You Should Choose Your Web Hosting Carefully

2020-07-15by Juliette Anderson

Choosing the right web host provider is like choosing your business' storefront or office. How your online presence performs will depend on the host you want. That's why you should choose the right web host from the get-go. 

At first glance, all web hosts may look the same. However, they vary when it comes to reliability and service. And this can make or break your business.

That said, we have listed down six considerations that you need to keep in mind when choosing a web host:

1. Prevents Cybersecurity Issues

It is common among business owners to subscribe to the cheapest web host that they can find. What they do not know is that this can make your website susceptible to cyber attacks.

That said, it is essential to consider cybersecurity when choosing a web host. One way to check that is whether they offer dedicated hosting.

As the name implies, a dedicated web host means that you are not sharing your server with other website owners. And the advantage of this is that you can heighten security.

Why is it not a good idea to share a server? Because you will never know when another website gets hacked. When that happens to one of the websites on your server, you are making your site susceptive to these attacks.

2. More Uptime, Less Downtime

Ideally, you want your website to be available 24/7. That's why you need to pick a host that allows you to keep your site up and run with minimal downtimes. 

The New Zealand WordPress host, WPhost, recommends that you choose a web host with at least a 99% uptime guarantee. This will make sure that your site is up and available most of the time.

3. Positive SEO Impact

In case you do not know, your web host can also affect your Search Engine Optimization efforts.

When choosing a web host, it must allow you to optimize your website. This includes having fast server speed, as this is one crucial ranking factor.

Your host should also provide a content delivery network (CDN) and browser caching options. That's because this ensures faster page load speed, which can impact your website's user experience.

The key here is finding a web host with a positive SEO impact. That's because it can make or break your search rankings.

4. Scalability is Important

One of the primary considerations when running a business is scalability. Meaning, you need to have a plan on how you can make it grow in the future.

That said, you should also pick a web host that can scale with you. For instance, if you decide to have an online store, it will not be a hassle to do so.

A sale from your website can also mean an increase in organic traffic. And you have to ensure that your server can handle it, more so during peak hours. If you couldn't accommodate this growing traffic, your site might crash. 

Thus, your web host should also make it easy for you to upgrade your plan.

5. Cost-effective Marketing Solution

Now imagine if your site has stopped loading for days or even for just a couple of hours. Your customers are unlikely to visit it, and this can cause a massive loss to your sales. 

This is especially true if you are a massive site or business that continues to thousands of site visitors.

Consider Amazon International, for instance. When their site was only interrupted for 40 minutes, it cost them 5 million dollars.

Choosing a reputable web hosting company will ensure that your downtime is next to none. 

While you might be tempted to go with the host that offers the lowest price, remember that you will get what you pay for. A cheaper web host will probably offer you a slow loading site, poor customer service, and constant downtime. 

6. Impeccable customer support

Before signing up for a web host, you might have some bugging questions. This is a great time to put a web host's customer support to the test.

Check whether they offer various customer support channels, depending on the plan you would like to purchase. Some web hosts offer email only, while some come with 24/7 live chat support. Then, see how they treat or respond to your issues. 

Before you commit to a plan, make sure that you test these features to get a feel on how to use them. 

A quality web host will offer you 24/7 support. Meaning, they should be available to help you at all times. They should also readily provide solutions to your problems.

Keep in mind that your website is the virtual storefront of your business. Thus, you should pick a web host that can cater to your business' needs. Make sure that you first understand your needs, read the contract, ask questions, and do your research.

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Author

Juliette Anderson

Juliette Anderson

Juliette Anderson is an Outreach Community Specialist for an e-commerce fulfillment company that specializes in partnering with online sellers who have an average parcel weight of 5+ pounds or greater. She works hand-in-hand with e-commerce stores to achieve optimal sales for four years already. Her specialty lies in social media marketing and paid promotions.

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