Ways In Which Cloud Hosting Affects SEO Services And Results

2020-01-09by Charlie Brown

The primary purpose of SEO is to reach out to more and more people and for that you will need to increase the visibility of your site. This will attract more viewers to your site and increase the chances of conversion into prospective customers.

In order to achieve this goal, you will need to design and implement the best strategies for search engine optimization for your business website. One of the best ways to do so besides using the best SEO tools is to focus on the technical aspects of your SEO. The most important, beneficial and effective tech solution is cloud hosting.

This tech solution is rapidly becoming popular among business, SEO professionals and SEO for Dentists expert as it is seen that more and more of them are making the switch to this method.

However, if you are planning to make a move to cloud hosting and if you already have SEO for your site, there are a few things that you should be aware of. These are:

  • How cloud hosting and SEO interact with each other
  • Whether or not these two solutions will be beneficial for your business working hand in hand
  • What specific advantages your business will enjoy or will it affect it otherwise and much more.

Ideally, there are several different ways in which you can analyze the effects and working of cloud hosting on your SEO when it is compared with physical hosting. However, these are the few specific ways to analyze it precisely.

Considering the advantages

Any investment made in any business should be advantageous either in the short or in the long run, preferably both. Therefore, when you want to invest in cloud computing for your SEO, you will need to consider the benefits that it will bring to your business along with the return to your investment.

The advantages of local hosting are many and diverse and can only be explained with a relevant example. Assume that you reside in New York and are into house painting services. This is what happens with the SEO and search while using cloud computing.

  • When you input your search parameters in the search engine, it will list out the information of those sites specifically that deals with similar type of services as yours.
  • These listed sites will also have the similar extension in their website domain in their links as yours and will be listed first following those sites that have a general .com or any other extensions.

This means that a site with a URL paintyourhouse.ny will show up before paintyourhouse.com or paintyourhouse.co.us. Why? The simple reason behind this is that the search engines prioritize the servers that are locally hosted when it comes to SEO and page ranking.

On the other hand, with traditional physical hosting, the only solution available for companies that cater to their customers all across the world is to:

  • First buy domain names that have the extensions that they needed to the audience of a specific region
  • Then host the matching websites discretely on different local servers.

This means that the companies the companies will need to buy different hosting space on different servers, one for the US, one for the UK, one for Australia and so on and so forth. This will a lot of time, effort, money, monitoring, tracking and maintenance.

However, with cloud hosting all such hassles can be overcome easily because the platform will have different servers from all over the world in one place. This will take out the need for buying different hosting space from multiple servers out of the equation. The cloud hosting platform will also provide the businesses with freeparking that will allow the businesses to host their websites from one platform but still get the advantage of local hosting.

Server downtime issue

One of the most significant issues that affects the SEO negatively is server downtime. This is because:

  • The search engine crawlers will not be able to access your site if the server on which your site is hosted is down and
  • The users will also not be able to access to your website since it will not be working till the time the server is up.

The most significant negative impact of server downtime on SEO is that your site will have a fairly low ranking in the SERPs as compared to those sites that are hosted on servers that do not experience such downtime issues.

This is the significant problem with physical hosting. In this type of hosting you will either sharing one server with several other websites or have only one server dedicated to your site. When and if the server goes down, the site also goes down.

With cloud hosting however, your site will never be inaccessible because it will not on one specific server but on a collection of servers. Therefore, when one server goes down, there will be another one to pick it up immediately to remove the slack.  Since your site will never go down, it will eventually help you to retain the good SEO rankings.

The mobile advantage

In these modern days, mobile devices especially smartphones are used extensively to surf the internet and different sites. It is therefore essential that your site has the mobile advantage for a better SEO result. In order to make sure that your site serves both a mobile device as well as a desktop computer with measurable and considerable value that is equal for both.

If you host your site on the cloud you will be able to access a lot of data and advanced analytics metrics regarding the mobile web that the cloud hosting company typically makes available. This data will be very helpful to you to craft an SEO strategy that will be effective both for mobile and for the desktop web.

Therefore, in short, it can be said that cloud hosting is the way to go today as that will give you an easy access to all this relevant data much more than a physical hosting platform will provide.

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Charlie Brown

Eighth Orbit is one of the leading digital marketing companies in the world. This company has been providing outsource digital marketing services for a very long time now.

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