7 Proven And Tested SaaS Marketing Strategies To Fuel Your Business Growth
Do you have trouble growing your SaaS business?
Strategies that surround these processes play a key role in your ability to scale. Without a solid plan in place, growth can be difficult.
But before we delve into SaaS marketing strategies that can make your business grow, let’s first define “SaaS marketing.”
What is SaaS Marketing?
SaaS stands for Software as a Service. They create software to provide their clients with a service.
One of the most well-known SaaS companies in the market is Slack. The company has managed to garner 12 million daily active users as of October 2019.
Meanwhile, SaaS marketing is all about one's marketing efforts using various marketing channels. Its goal is to boost brand awareness and drive revenue for software companies that are subscription-based.
So, how can you fuel your SaaS company’s growth?
1. Disclose the price
Disclosing the price clearly is one of the most crucial aspects of successful SaaS marketing strategies. Create a price range in such a way that prospects can decide immediately whether or not they could afford the price.
Mention clearly your pricing plans for your prospective customers to have a more informed decision.
2. Leverage the power of content marketing
As part of your SaaS strategy, you simply could not neglect the power of unique and authentic content. So, come up with content that solves most of your customer pain points and their problems.
A study showed that people are 131% more likely to buy from brands that show more educational content.
According to Voy Media, a leading marketing agency for SaaS companies, “Apart from being informative, your content should also be actionable and engaging. This usually includes content that you make for your blog, website, guest posts, social media, and so on. Also, make sure that your content reaches therightpeople.”
You need to optimize your content for you to able to rank well on SERPs, and it will be easier for prospects to find you when they are looking for your product.
3. Have a great product or service to promote
For you to able to create a successful SaaS marketing strategy, it is essential to have a great product or service that they could promote.
If you want more people to use your product, then it should precisely meet their needs and offers an excellent user experience. That’s why the best way to ensure that you have a great product or service to promote is to identify the pain points and problems that your typical customers face.
But it is not enough that you just identify the problem. You should select the problem that costs your target audience the most.
People need to realize the financial implications of a particular problem. Then, from there, it is your job to communicate to them how the particular product that you offer could help them solve their issues.
4. Invest in SEO
Organic traffic plays a key role in SaaS marketing, and this is where SEO comes in. SEO will help you generate a lot of leads for your business, which is easily converted.
SaaS companies do come across challenges along the way, but there are effective SEO tactics in SaaS marketing that could help you handle those:
Look for keywords that your prospects are most likely using to look for a solution for their problems. You can even find related keywords via the search suggestions from Google. The key here is finding as many keywords that your prospective customers might be using (or might use).
Ensure that the speed of your site is as quick as possible. Make an effort to make your page loading time within 2 seconds or less for optimal conversions.
Use a responsive design for your site so that your site loads perfectly no matter what device a customer is using.
Create custom banners with Calls-to-Action (CTAs) that entice visitors to sign up for a free trial.
Perfect your keywords and technical SEO. Use your primary keyword in the title, descriptions, headings, and first paragraph of the body of your content. Utilize proper schema mark-up, AMP pages, sitemaps, proper canonical tag, and navigation.
5. Create a powerful screencast strategy
Because it is much easier to sell your product to people by showing it to them through a live demo, use that to your advantage. Then, share bits and pieces of your product to as many prospects and places as possible.
You can break it down to screencasts that last for 1-2 minutes long, publishing them on social media and in your email drip campaigns that will be sent to leads to warm them up as much as possible.
6. Entice buyers with free trials
If you are still unsure whether or not you should give a free trial of your products, then do not be!
Offering a free trial of your software helps users understand how your software works, how it solves their problems, giving them a strong reason why they should buy your products.
But do not offer all the features of your product because doing so will not persuade them to buy the full-featured product.
7. Ask for referrals
Referrals are a growth hacker’s winning strategy. So, take your time considering these stats:
A person is 4 times more likely to purchase a product if it is referred by a friend.
Companies that have formalized referral problems are 86 percent likely going to experience revenue growth for the next two years when compared to the rest.
You can utilize referrals as a free form of marketing that plays a major impact on your brand. But you need to actively ask your current user base for referrals. This is the most important step in the process.
Over to You
For you to be able to create a successful SaaS marketing strategy, you need to understand the industry you are in, as well as your target market.
Your goal should always be how your business could scale. Although it is also important that you are attracting the right people.
Also, depending on your niche, product, and audience, there are some SaaS strategies that might work significantly better than others. Creating a solid SaaS marketing strategy could be challenging, but the steps that we have discussed above will help you get going.
Juliette Anderson is an Outreach Community Specialist for an e-commerce fulfillment company that specializes in partnering with online sellers who have an average parcel weight of 5+ pounds or greater. She works hand-in-hand with e-commerce stores to achieve optimal sales for four years already. Her specialty lies in social media marketing and paid promotions.View Juliette Anderson`s profile for more